Scheduled maintenance on AMTA's website will take place Tuesday, December 17th between 11 PM thru Wednesday, December 18th 6 AM CT. Some services will be temporarily unavailable. These include logging in/account and course access, membership/course purchases, and Find a Massage Therapist searches. Information and resources remain available. Thank you for your patience while we improve our site to serve you better.

Marketing Toolkit

Promote your massage practice with these marketing tools.

line of hardware tools

Resources To Grow Your Practice 

Use these resources to attract new massage clients and keep the ones you have.

  • Downloadable AMTA logos to use in your practice
  • Social media tools to find and retain clients
  • PR tips to connect with your community
  • How-to guides for websites and AMTA's Find A Massage Therapist national locator service

Growing Your Massage Practice through Marketing

Growing Your Massage Practice: Marketing 101
Learn the basics of how to grow your practice using common marketing channels including digital, print, advertising and more. 
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Growing Your Massage Practice: Marketing Plan Basics
Developing and implementing an effective marketing plan can go help grow your massage therapy practice.  
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Growing Your Massage Practice: Retaining Current Clients 
Keeping your current clients is as important as gaining new clients. Get ideas for retaining the clients you have to help grow your massage practice.  
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Marketing Online

Digital Marketing Tools for Your Massage Practice 
Digital marketing is promoting your massage therapy brand, reaching and engaging your massage clients, and growing your revenue through multiple digital channels.
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Your Massage Practice Website: 3 Basics to Boost Your Search Engine Results 
Writing website content that will most likely match search queries - and thus obtain a high-ranking placement in search results - is called search engine optimization, or SEO. 
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Social Media Tools and Tips
An effective social media presence can broaden your online reach, build your brand and educate massage clients. 
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Getting the Word Out Through Public Relations

Public Relations Tools: How Effective Public Relations Can Benefit Your Practice 
Having an effective public relations strategy will help generate awareness of your practice while promoting a positive image of massage therapy.
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Public Relations Tools: Putting Together a Press Release 
Follow these basic guidelines to get your press releases noticed.
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Public Relations Tools: Raising Public Awareness of Massage Therapy
Check out these seasonal ideas to help you grow your practice by increasing public awareness of massage therapy through educational presentations, fun events and media relations.
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Community-Based Marketing for Your Massage Practice 
Community marketing is a way to reach members of your local community, establishing trust and relationships with them and increasing the likelihood that they’ll remember your practice when looking for a massage therapist.
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Mastering Marketing

Measure Your Massage Business Marketing
Before you spend another cent on marketing your massage therapy services, set yourself up for success by implementing these simple tracking measures.
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Six Ways To Market Your Massage Practice
These tips can be done right now to get spread the word about your massage practice. Get the word out to bring in new clients and retain current ones. 
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Downloadable Tools

Download AMTA Member Logos
You are encouraged to use the AMTA member logo as a means of establishing your professionalism and credibility as a massage therapist.
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FREE Downloadable Gift Certificate Template
AMTA members, download a free, customizable gift certificate template to use in your massage therapy business!
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How-To Guides

5 Steps to Set Up Your FREE Massage Website
Use this step-by-step guide to get your free website up and running. 
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List your practice on AMTA’s Find A Massage Therapist® national locator service
Get listed on AMTA's national locator service in just a few steps - take advantage of free advertising from AMTA. 
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Get resources, tools and discounts to help you run your massage therapy practice.