While digital communications and social media are important for your massage therapy practice's marketing endeavors, they are just part of a well-rounded marketing strategy. Some individuals and small businesses may find community-based marketing well worth the effort.
Community marketing is a way to reach members of your local community, establishing trust and relationships with them and increasing the likelihood that they’ll remember your practice when looking for a massage therapist.
Here are a few ways of putting community-based marketing to work:
- Join civic and charitable organizations such as a Chamber of Commerce, a historical society, PTA or groups dedicated to business or community improvement.
- Sponsor youth sports teams or races, such as 5Ks, 10Ks and marathons.
- Organize community events for litter pickup, graffiti removal or improving parks. Use Facebook and social media to create online communities.
- Develop a logo and unified branding message and use it on all your communications, and perhaps your vehicle.
- Participate in AMTA's National Massage Therapy Awareness Week at the end of October! Host an open house at your massage practice, distribute handouts on the benefits of massage and more.