Community-Based Marketing for Your Massage Practice

Community marketing is a way to reach members of your local community, establishing trust and relationships. 

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While digital communications and social media are important for your massage therapy practice's marketing endeavors, they are just part of a well-rounded marketing strategy. Some individuals and small businesses may find community-based marketing well worth the effort, especially as you plan for when your state will allow you to begin seeing clients again.

Community marketing is a way to reach members of your local community, establishing trust and relationships with them and increasing the likelihood that they’ll remember your practice when looking for a massage therapist.

Here are a few ways of putting community-based marketing to work:

  • Join civic and charitable organizations such as a Chamber of Commerce, a historical society, PTA or groups dedicated to business or community improvement.
  • As your state opens up youth sports and races, such as 5Ks, 10Ks and marathons again, sponsorship or other forms of support and help connect you to the community.
  • Organize community events for litter pickup, graffiti removal or improving parks. Use Facebook and social media to create online communities and join those that exist in your area. 
  • Develop a logo and unified branding message and use it on all your communications, and perhaps your vehicle.
  • Participate in AMTA's National Massage Therapy Awareness Week at the end of October! Host an open house at your massage practice, distribute handouts on the benefits of massage and more.