While digital communications and social media are important for your massage therapy practice's marketing endeavors, they are just part of a well-rounded marketing strategy. Some individuals and small businesses may find community-based marketing well worth the effort, especially as you plan for when your state will allow you to begin seeing clients again.
Community marketing is a way to reach members of your local community, establishing trust and relationships with them and increasing the likelihood that they’ll remember your practice when looking for a massage therapist.
Here are a few ways of putting community-based marketing to work:
- Join civic and charitable organizations such as a Chamber of Commerce, a historical society, PTA or groups dedicated to business or community improvement.
- As your state opens up youth sports and races, such as 5Ks, 10Ks and marathons again, sponsorship or other forms of support and help connect you to the community.
- Organize community events for litter pickup, graffiti removal or improving parks. Use Facebook and social media to create online communities and join those that exist in your area.
- Develop a logo and unified branding message and use it on all your communications, and perhaps your vehicle.
- Participate in AMTA's National Massage Therapy Awareness Week at the end of October! Host an open house at your massage practice, distribute handouts on the benefits of massage and more.
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Six Ways To Market Your Practice
Spread the word about your massage practice. Get the word out to bring in new clients and retain current ones.
Gift Certificate Template
Create personalized gift certificates — perfect for downloading and emailing to current and future clients.