Social Media Tools and Tips

Social media can be a great marketing tool for your massage therapy business, as long as you have a strategy. Bad habits, poor planning and other mistakes can end up costing you time and money.

Why Is Social Media Important to Your Massage Practice?

Social media is a great way to stay connected with clients and your community, now more than ever. While your personal social media profiles keep you connected with friends, family and new, you can use social media as part of your business marketing to connect with your clients, keeping them up to date as you adjust hours, services, and processes for appointments. Learn more about how you can use social media to promote your massage practice and connect with others. 

Social media can help you:

  • Stay connected to current clients and reach out to prospective clients
  • Promote your massage therapy practice, events and specials
  • Keep your clients updated about openings in your schedule and emergency closings
  • Supplement and drive traffic to your website
  • Share news about self-care and the health benefits of massage therapy
  • Become visible within the massage therapy community. To start, join AMTA on FacebookTwitter and LinkedIn.

Make Social Media Work for You!


Create a page for your practice on Facebook. Share some of AMTA's client-related content to educate your clients on the many health benefits of massage. Reply to clients' and potential clients' questions and comments to start your own online community!  

Be sure to follow AMTA on Facebook to receive regular posts on massage therapy research that you can share with your followers.


Instagram is visual-heavy, but rising in consumer use and, including as a  research tool. Connect with your clients, your local community, and colleagues. Share content such as specials you are running, self-care tips for clients, or updates about your business - including changes to hours around holidays or last-minute appointment availability. 


Maintain a professional LinkedIn profile to connect with other massage therapists and health care professionals. LinkedIn is a great tool to promote your specialties, accomplishments, professional experience and education. This online community helps you build and maintain a professional network, participate in relevant discussions, join related-groups and share content.


Find massage therapy news and share timely updates about your practice—in 280 characters or less— through your Twitter account. Twitter is another channel you can use to effectively share (retweet) content and links that support the benefits of massage therapy and your practice. Follow organizations and others that you trust to receive timely news and updates on any health and wellness topic.

Common Social Media Mistakes and How To Avoid Them

1. Not Having a Plan

It’s best to have a separate strategy for each platform, or people will tire of seeing the same message and lose interest. So before you dive into the different social media platforms, ask yourself what you hope to achieve and how you can use each platform to get there. Having a marketing plan will help you achieve the goals you set.

2. Doing Too Much, Too Soon

Don’t feel obligated to join every social media platform out there—there may be some that just don’t make sense for your business. Pick one or two that you are familiar with, or that you know your competitors and clients are using, and focus on them. Quality is more important than quantity, and spreading yourself too thin could end up causing all of your accounts to suffer.

Related: Follow AMTA on Facebook for posts you can share with massage clients

3. Not Engaging with Your Audience

Respond to comments and questions you receive, and actively engage with people on relevant posts in your community. It is also important to address negative comments or criticism because doing so will show that you are authentic and transparent. People will appreciate your honesty, and distrust you and your brand if you delete or ignore a problem.

4. Not Budgeting Enough Time

Whether you’re planning, creating a post or engaging with your audience, social media marketing takes time. You need to be able to interact and build up your online presence consistently, even if it’s just for 10 minutes a day. If you can’t find the time or aren’t willing to take the necessary time, it’s best not to start.

5. Failing to Measure Return on Investment

It won’t be worth your time and effort to have a social media campaign if you aren’t sure if it’s working. Many social media applications have analytics associated with their platforms, and outside apps and software can also provide you with information on how your accounts are doing. You can also track the number of shares of your business’ content, brand mentions, returned traffic to your website, and the number of engaged community members by the number of likes, comments and messages to see if your accounts are improving, stagnant or worsening.