Three buckets anchor digital marketing, and understanding them can help you succeed in your ventures. A dynamic digital marketing strategy combines all three.
Types of Digital Marketing
- Paid media: Digital advertising you pay for, such as display/banner ads.
- Owned media: Customer-oriented content that you control, such as your website, email marketing campaigns, social media posts and search engine optimization (SEO).
- Earned media: The digital equivalent of word-of-mouth mentions and public relations. Includes social media replies and posts, reviews on sites like Yelp!, testimonials on your website, and news articles or editorials that mention you.
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This content was adapted from the summer 2016 issue of Massage Therapy Journal.