COVID-19 and the Massage Industry
What kinds of business changes are consumers looking for in response to COVID-19?
Consumers are paying attention to cleaning and safety procedures in businesses (49% ) and vaccine availability (34%) before booking a massage.
How has COVID-19 impacted the massage profession?
As of April 2020, 86% of massage therapists stated they had stopped working. In November 2020 79% stated they were back at work.
Massage therapists are changing their work practices and cleaning and appointment procedures due to the pandemic. This includes more time between appointments to allow for additional cleaning.
The pandemic has also meant massage therapists needed more supplies, and new supplies never before needed to run their business. The majority of these new and increased supplies are face masks (82%, cleaning products (82%) and hand sanitizer (81%).