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Marketing Tools

Branding and Graphic Tools: AMTA Logos Members Can Download

You are encouraged to use the AMTA member logo as a means of establishing your professionalism and credibility as a massage therapist.

Community-based Marketing for Your Massage Practice

Community marketing is a way to reach members of your local community, establishing trust and relationships with them and increasing the likelihood that they’ll remember your practice when looking for a massage therapist.

Digital Marketing Tools for Your Massage Practice

Digital marketing is promoting your massage therapy brand, reaching and engaging your massage clients, and growing your revenue through multiple digital channels.

Growing Your Massage Practice: Marketing Plan Basics

Developing and implementing an effective marketing plan can go a long way in establishing and building your massage therapy practice.

Growing Your Massage Practice: Sample Introduction Letter to Health Care Providers

One way to reach prospective clients is to establish a relationship with health care providers.

Growing Your Practice: Marketing 101 for Massage Therapists

How to attract massage therapy clients to your business through advertising, personal selling, promotions and publicity.

Growing Your Practice: Retaining Current Clients: Ideas for Staying in Touch

To keep your practice practicing, it's critical to keep a high percentage of repeat clients. Take advantage of these tactics to keep your clients coming back!

Marketing Massage Therapy to Millennials

Understanding the millennials and what they’re about is vital if you want to make an impression on them and help them understand the value of massage therapy.

Measure Your Massage Business Marketing

Before you spend another cent or second marketing your massage therapy services, set yourself up for success by implementing these simple tracking measures.

Public Relations Tools: How Effective Public Relations Can Benefit Your Practice
Having an effective public relations strategy will help generate awareness of your practice while promoting a positive image of massage therapy. Check out these easy public relations activities for your practice.
Public Relations Tools: Putting Together a Press Release

Follow these basic guidelines to get your press releases noticed.

Public Relations Tools: Raising Public Awareness of Massage Therapy

Check out these seasonal ideas to help you grow your practice by increasing public awareness of massage therapy through educational presentations, fun events and media relations.

Social Media Mistakes to Avoid in Your Massage Business

Social media can be a great marketing tool for your massage therapy business, as long as you have a strategy.

Social Media Tools

 An effective social media presence can broaden your online reach, build your brand and educate massage clients. 

Webinar: Marketing Yourself Through Social Media

Whether you’re new to social media or have been using it personally for years, this webinar will teach you how to effectively utilize social media to market your massage therapy practice.

Your Massage Practice Website: 3 Basics to Boost Your Search Engine Results

Writing website content that will most likely match search queries—and thus obtain high-ranking placement in search results—is called search engine optimization, or SEO.


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"It's nice to know that I am part of an organization that is backing me 100 percent."

Kristie W., AMTA member since 2011

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AMTA has long been the leading choice among massage therapists looking to establish themselves within the profession. We provide our members with the strongest benefits and promote massage therapy to the public and health care community.

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