The Future of the Massage Profession
The massage therapy profession is on a remarkable trajectory, with the Bureau of Labor Statistics projecting 18% growth and 26,000 new jobs by 2033—far outpacing the national average. Industry experts explore the forces driving that expansion—from growing consumer demand for holistic wellness to deeper integration into health care—and share their thoughts on how technology, personalized care, advanced education, and nationwide licensure will shape the industry’s future.