5 End of Summer Marketing Tips

 August 1, 2025

Summer is a great time to boost your efforts around attracting new clients and deepening connections with loyal customers. With warmer weather, longer days, and an increased focus on self-care and outdoor activity, people are more likely to be thinking about their health and well-being, which is exactly where you shine.

Whether you’re a sole proprietor or work in a shared space with other therapists, these easy-to-implement marketing ideas can bring fresh energy to your practice. Plus, several of them can be used year-round with just a few tweaks.

1. Host a Summer Wellness Week

Designate a week during the summer as your “Summer Wellness Week,” featuring mini-events, small giveaways or educational content. Each day, offer something new: chair massages for walk-ins, self-care tips on social media, or quick demos of stretches people can do at the beach or after hiking.

Collaborate with other health professionals in your area—like yoga instructors or nutritionists—to cross-promote and expand your reach.

Bonus Tip

You can replicate this “wellness week” seasonally with new themes like “Fall Reset” or “Winter Warm-Up.”

2. Create a “Summer Recovery” Package

Summer often means more activity—beach trips, gardening, hiking and long walks. Market a special seasonal massage package that targets muscle soreness and fatigue from these activities. You might include:

• A focused 60-minute sports or therapeutic massage
  
  
• A cooling peppermint foot scrub
  
  
• Tips for post-sun recovery

Promote it as a limited-time offer and consider adding a punch card or discount for clients who book multiple sessions, perhaps even into the Fall.

3. Launch a Social Media “Self-Care Summer” Series

Use your social media platforms to launch a fun, informative series over several weeks. Ideas include:

• Weekly self-massage tips or stretch demos
  
  
• Quick posture check reminders for people working remotely or traveling
  
  
• A “myth vs. fact” series about massage therapy
  
  
• Client spotlights or testimonials (with their permission)

Keep posts short, visually engaging and educational. Encourage followers to share or tag friends for a chance to win a free or discounted session.

4. Create a Year-Round “Massage Passport”

Design a fun loyalty card or “Massage Passport” that rewards consistent visits. Each session gets a stamp, and after a certain number, they get a free add-on or discount.

Use playful seasonal icons—sun for summer, leaf for fall—to keep it visually engaging. These types of programs are easy to implement, and clients love tracking their progress toward a reward.

5. Write a Monthly Email with Seasonal Tips

Stay top-of-mind by sending a monthly email with helpful tips and seasonal advice. For summer, you might include:

• Sunburn-safe massage advice
  
  
• Hydration and muscle health
  
  
• Cooling product recommendations

Include links to book an appointment, your last-minute availability and upcoming promotions. Email marketing is still one of the most cost-effective tools you can use year-round.

Marketing your massage business doesn’t have to be overwhelming or expensive. With a bit of creativity and seasonal flair, you can keep your practice thriving through summer and beyond. The key is consistency and creating experiences that make your clients feel valued and excited to return.

Pick one or two ideas that feel fun to you and try them out this season. You may be surprised by the ripple effect of even small marketing efforts done with heart and authenticity.

Bonus Tip!

Pop-Up Chair Massage at Local Events

Take advantage of local summer events—farmers’ markets, community fairs, outdoor concerts—by offering 5–10 minute chair massages. It’s a low-cost, high-visibility way to get your hands (literally!) on potential new clients. Be sure to bring:

• Business cards or postcards with your booking info
  
  
• A simple email sign-up sheet for your newsletter
  
  
• A banner or sign showing your business name and services

This strategy builds brand recognition and creates a personal connection in just a few minutes.