Thursday, August 21

View continuing education options for the day at the AMTA 2025 National Convention.

1:30 - 3:30 pm, repeated 4:00 - 6:00 pm | 2 CE Credits

Marketing Massage Therapy for the Real World

Effective marketing helps the right people find you. The key is understanding your audience, communicating what they need to hear, and using tools that align with your practice. In this session, we’ll explore essential principles of marketing, how to create authentic strategies, and how to make marketing decisions that are manageable and impactful. You’ll learn how to increase the effectiveness of your marketing efforts without feeling overwhelmed. Ultimately, our goal is to help you grow your massage therapy practice with marketing that works for you.

View Kelly Bower's Bio

Managing Risk in Your Massage Therapy Career

Want to take a proactive approach to your career and learn how to protect yourself from common mistakes that even the best massage therapists can make? This course will explore risks involved in massage therapy practice and provide recommendations for reducing malpractice exposure. By implementing these strategies, you’ll be able to focus on providing the best massage care for your clients while minimizing risks. Find out how to mitigate potential issues and practice with more confidence in this informative session.

View Jennifer Flynn's Bio

View Patricia Harmon's Bio

Latest Updates in Massage Research

This session will delve into the latest research on massage therapy’s effectiveness for conditions such as anxiety, depression, chronic pain, visceral adhesions, and immune function. Attendees will learn how massage impacts the body, including its effects on pain, inflammation, and perception, and whether it really “flushes toxins” or relieves muscle soreness. We will discuss how to apply this scientific knowledge to make better treatment decisions and improve communication with clients and colleagues. Additionally, we’ll cover strategies for using research to enhance your massage practice, track client progress, and establish a common language with physicians and other healthcare providers.

View Michael Hamm's Bio

The Sidelying Advantage: Positioning for Client Comfort and Therapeutic Effectiveness

There is a simple way to expand your clientele and your therapeutic effectiveness: use the sidelying position. In this session, you will learn how to use a variety of bolsters and pillows to make clients comfortable – whether they are pro athletes, post-surgery patients or pregnant. Then we’ll explore the numerous benefits of the sidelying position, how to make the position feel good for your own body, and the enhanced massage therapy work that this position enables.

View David Lobenstine's Bio

Therapeutic Cupping: Who, What, When, Where, and Why?

"Cupping: Who, What, When, Where, and Why" is an immersive and comprehensive introduction to the therapeutic practice of cupping. In this course, we will explore the fundamental principles of cupping therapy, delving into the "5 W's" to provide a well-rounded understanding of this manual therapy technique. Throughout the course, we will focus on the practical aspects of cupping, including its applications, benefits, and contraindications, ensuring you gain the knowledge needed to incorporate cupping effectively and responsibly into your massage practice.

View Linda Nordahl's Bio

Introduction to Massage Therapy for TMJ Pain

Learn more about Temporomandibular Joint (TMJ) pain, which affects millions of Americans annually, and how massage therapy can be an effective method for alleviating symptoms. Join us for a dynamic visual and kinesthetic review of the TMJ along with an overview of typical compensation patterns. We will then discuss various techniques that can effectively address TMJ pain as well as how to inform clients about massage as an integral part of relieving TMJ discomfort.

View Scott Raymond's Bio

Integrating Manual Lymph Drainage Into Your Massage Practice

Explore the possibilities of manual lymph drainage and how it can improve the health and well-being of your clients. In this session, you will learn about the workings of the lymphatic system, the benefits of manual lymph drainage, and how to best integrate this modality into your practice.

View Elizabeth Sander's Bio

Myofunctional Therapy: The Nasal Breathing Revolution

Many patients with breathing or sleeping disorders have fascia restrictions, including tongue-tie. Research has shown that releasing tongue-tie, combined with myofunctional therapy, can lead to significant long-term improvements in sleep and breathing. This course will explore the role of the massage therapist in enhancing the health and well-being of this patient population through myofunctional therapy.

View Susan Sheahan's Bio