
Responsible Representation: Ethically Marketing Your Massage Skills
This course is designed to provide an exploration of how massage therapists represent their skills, via advertising, marketing, or social media, and how those representations can influence a client’s expectations. As massage therapy becomes more accepted as a form of complimentary healthcare, we must understand the decision-making process a client uses to choose our modality over others and how these representations can play a part in a client’s healthcare, rehabilitation, mental health, and trauma. Our discussion will center on responsible representation of how our skills can truly benefit a client and when to acknowledge that our skills and services are not applicable to a situation.