Massage Therapy Business Plan Basics

Creating a business plan is your first and most important step toward earning a living as a massage therapist. Putting your career goals and operational plans into writing is important, whether you plan to work as an employee or be self-employed.

Purpose of a Business Plan

A business plan helps you define your goals and evaluate realistically whether or how those goals can be achieved. If you are planning to borrow money, a financial institution will base its decision to loan you money or not largely on the merits of your business plan. Having a detailed outline for your business plan and carefully researching all the information that goes into it will help you avoid those pitfalls.

Sections of a Business Plan

  • Basic goals and objectives
  • Long-term and short-term goals
  • Background information
  • Consumer demand in your geographic region
  • Services (and products) you plan to provide
  • Experience, skills, and credentials
  • Permits and licenses required
  • Challenges and risks
  • Name of business
  • Your target market
  • Your secondary market
  • Marketing plan (advertising, public relations, direct mail, promotions)
  • Location and hours of practice
  • Equipment, furniture, and supplies required
  • Other personnel, if any
  • Business policies

Financial Objectives and Plans

Related: How to Write an Effective Massage Business Plan

"AMTA has been a tremendous resource over the years."

Jenn S., AMTA member since 1994