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Massage Therapy Business Plan Basics

Creating a business plan is your first and most important step toward earning a living as a massage therapist. Putting your career goals and operational plans into writing is important, whether you plan to work as an employee or be self-employed.

Purpose of a Business Plan

A business plan helps you define your goals and evaluate realistically whether or how those goals can be achieved. If you are planning to borrow money, a financial institution will base its decision to loan you money or not largely on the merits of your business plan. Having a detailed outline for your business plan and carefully researching all the information that goes into it will help you avoid those pitfalls.

Sections of a Business Plan

  • Basic goals and objectives
  • Long-term and short-term goals
  • Background information
  • Consumer demand in your geographic region
  • Services (and products) you plan to provide
  • Experience, skills, and credentials
  • Permits and licenses required
  • Challenges and risks
  • Name of business
  • Your target market
  • Your secondary market
  • Marketing plan (advertising, public relations, direct mail, promotions)
  • Location and hours of practice
  • Equipment, furniture, and supplies required
  • Other personnel, if any
  • Business policies

Financial Objectives and Plans

Related: How to Write an Effective Massage Business Plan

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Karen T., AMTA member since 2002

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AMTA has long been the leading choice among massage therapists looking to establish themselves within the profession. We provide our members with the strongest benefits and promote massage therapy to the public and health care community.

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