Continuing Education - Thursday, October 24 | AMTA 2019 National Convention

AMTA 2019 National Convention

1:30-3:30pm, repeated 4-6pm | 2 Credit Hours

Work Smarter, Not Harder: What I do Instead of Deep Tissue Massage 

1:30-3:30 & 4:00 - 6:00 SESSIONS FULL

Jessica Van Antwerp runs a private practice in Colorado, helping clients with acute pain and injury recovery as well as long-term issues. Jessica also serves on the faculty of the Healing Spirits Massage Training Program as a Lead Instructor. 

Are deep tissue massage techniques wearing you down? Want a more productive way to release muscle knots, adhesions, and spasms with less effort? Learn a subtle yet profoundly effective way to treat your client's issues, while preserving your own body.

Stretching for Self-Care (Hands-on)

1:30-3:30 SESSION FULL

In addition to speaking at national conferences and universities, Garry Adkins was a massage therapist for the U.S. Olympic team at the Bobsled and Skeleton World Championships. He was also a member of the 2002 Winter Olympic Massage team in Salt Lake City.

Self-care is important for everyone, especially for those with physically demanding professions, such as massage therapists. Learn how to incorporate stretch into your practice, both inside and outside of the massage therapy session, to help improve strength, power and muscular endurance.

Materials Required: This class does not require a table.

Talking to Your Clients About Skin Cancer

Dr. Amanda Friedrichs runs a private dermatology practice in Illinois. She specializes in the diagnosis and treatment of skin cancer, acne, eczema, and psoriasis. Dr. Friedrichs is also an active member and committee participant in the American Academy of Dermatology.

Massage therapists can be the first line of defense against skin cancer. Learn how to recognize the various types of cancer lesions. Hear Dr. Amanda Friedrichs from the American Academy of Dermatology, offer tips on talking to clients about an important but delicate subject, within your scope of practice.

Applying Kinesiology & Biomechanics in Massage Therapy 

1:30-3:30 & 4:00 - 6:00 SESSIONS FULL

Whitney Lowe, BA, LMT directs the Academy of Clinical Massage. His philosophy of education encourages both innovation and outcome-based therapeutic solutions. 

Kinesiology and biomechanics provide methods to fully understand movement and its impairment. Learn about human mechanics and explore engaging ways to use biomechanical principles to help identify soft tissue pain and injury conditions.

Business Head, Healing Heart 

Kelly Bowers, LMT has been teaching business practices to massage therapists since 2003. In 2019, she published The Accidental Business Owner: A Friendly Guide to Success for Health & Wellness Practitioners. 

When the values of therapeutic massage and the business side of your work aren’t aligned, you limit your ability to thrive. Identify and reconcile discrepancies between your business head and your healing heart. Develop business ethics grounded in the highest values.

Anxiety Disorders and Massage

1:30-3:30 & 4:00 - 6:00 SESSIONS FULL

Erika Larson is the lead massage therapist in a collaborative research  partnership between Emory University and the Atlanta School of Massage. She has a special interest in better understanding how massage therapists can successfully engage in formal research. 

Mark Hyman Rapaport, MD is the Chairman of the Department of Psychiatry and Behavioral Sciences at Emory University School of Medicine. His research is focused on psychopharmacology, anxiety disorders, bipolar disorder and depression. 

Generalized anxiety disorder (GAD) is common, costly and many patients may prefer complementary approaches to care. Learn research on the acute effects of Swedish massage as a monotherapy for the treatment of GAD. 

The Art of Client Retention: Turning New and Repeat Customers into Lifetime Clients

Felicia Brown is the owner of Spalutions and provides business and marketing advice to massage, spa and wellness professionals. She has been a licensed massage therapist since 1994 and owns A to Zen Massage, a  wellness spa in Greensboro, NC. 

Long-term success of a massage practice depends on the therapists ability to build strong relationships, which leads to retaining and re-booking clients. Explore specific techniques to create recurring sales and lifetime clients for a thriving massage therapy business. 

"AMTA has been a tremendous resource over the years."

Jenn S., AMTA member since 1994