Thursday, August 26

View continuing education options for the day at the AMTA 2021 National Convention.

12:45-2:45pm, repeated 4-6pm | 2 Credit Hours

The Art of Client Retention: Turning New Customers into Lifetime Massage Clients

The long-term success of a massage practice depends on the therapists ability to build strong relationships, which leads to retaining and re-booking clients. Learn specific strategies to create lifetime clients for a thriving massage therapy business.

Felicia Brown is the owner of Spalutions and provides business and marketing advice to massage, spa and wellness professionals. She has been a licensed massage therapist since 1994 and owns A to Zen Massage, a wellness spa in Greensboro, NC.

Self-Care Fitness Principles for Massage Therapists

Physical fitness can be an important part of self-care for massage therapists-and may even be helpful in understanding the practice of massage. This session will cover key concepts in physical fitness including the functions, responses and adaptations of body systems to exercise. Topics such as body composition and weight management will also be included within the scope of massage therapy practice.

Dr. Nina Cherie Franklin is a healthy living coach and consultant, clinical massage therapist, speaker and author with over 20 years of industry experience. Holding multiple degrees and certifications in exercise science, nutrition and rehabilitation, she has worked in commercial fitness and corporate wellness, academia and the nonprofit sectors.

Introduction to Sports Massage

In this course, get an introduction into the field of Sports Massage and its history. Explore sports massage foundational concepts and methods and how they can be applied to provide benefits to athletes and sports teams.

Jarrod Fritz has been a massage therapist for over 15 years focusing on therapeutic modalities and sports massage techniques including experience with WWE, College of Charleston Athletics and US National Soccer. He was a massage therapist for the ‘08 Women's National Olympic Soccer Team and currently works as a massage therapist for the National Wrestling Alliance.

Orthopedic Procedures and Post-Surgical Precautions for the Hip and Knee

Explore orthopedic pathologies, the surgeries needed and their post-surgical precautions. Find out what massage therapists need to know to work safely on post-surgical clients. Gain tips for communicating with doctors and physical therapists "in their own language."

Matthew Gavzy is a Licensed Physical Therapist Assistant, Board Certified Massage Therapist, and educator. He has practiced in a variety of settings including outpatient, sub-acute and skilled nursing facilities helping people with a variety of musculoskeletal, neurological and cardiac issues.

Incorporating Myofascial Release

Learn how to integrate myofascial release into your massage practice and techniques for working with the body instead of against it. Explore the science of fascia, how it affects body function and how you can effect fascial change for your clients

Jennifer Houle is the owner and director of education at Cohutta Healing Arts Institute. She is dedicated to sharing her 20 years of massage therapy experiences with others in an effort to elevate the profession.

No Feet and Other Fallacies: Exploring Prenatal Massage Myths

This course will clarify what we do and do not know about how massage therapy affects our pregnant clients. We will examine the many myths around pregnancy, explore the growing body of research and develop our own critical thinking skills.

David Lobenstine has been a massage therapist, teacher, and writer for over a decade. He has worked in a variety of settings—from spas to the U.S. Open to hospice and private practice. David has taught continuing education around the country, both in person and online. He is a co-author (with Carole Osborne and Michele Kolakowski) of the newly-published textbook Pre- and Perinatal Massage Therapy (Third Edition).

Annie Morien

Working with Common Skin Conditions: What Every Massage Practitioner Should Know

In this interactive class, you will learn about the most common skin conditions that produce “scaly skin,” including psoriasis, eczema and seborrheic keratosis. Gain practical knowledge to apply in your clinic, such as how to deal with a client’s skin condition, signs and symptoms, lubricants to avoid and when massage is contraindicated

Annie Morien is a licensed massage therapist with over 18 years of experience, and a dermatology PA with extensive clinical experience in evaluating and treating patients with various skin conditions. She teaches skin disease workshops to students and professionals.

Using Hydrotherapy In Your Clinic or Spa

For centuries, cultures worldwide have enjoyed the benefits of water application. Hot and cold applications can enhance the effects of massage, but how it is applied varies according to practice setting. Come delve into the art and science of clinical hydrotherapy and spa hydrotherapy, its benefits, contraindications and safe use for a wide variety of clients.

Susan Salvo is an LMT with over 30 years of experience. She is a co-director of the LA Institute of Massage Therapy, and is a nationally known author and speaker who has written several massage textbooks and online courses.

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