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In observation of the Thanksgiving holiday, AMTA National Office will be closed Wednesday, November 22, 2017 at 2:00 PM CST
through Friday, November 24, 2017. 
You can reach us during our normal business hours starting Monday, November 27, 2017.

Setting Long-Term Goals

The Importance of Long-Term Goals

Whether you are just starting your practice or have practiced for a while, you will want to create or update your long-term goals at least every three years—and some consultants suggest as often as yearly.

Types of Goals

Goals can be both philosophical and practical. They can be related to financial achievements, personal dreams, types of clients or level of education you want. One way to develop goals is to answer the following questions:

  • What kind of work do you want to do?
  • Do you want to work alone or with others?
  • What kind of business relationship do you want with others? (For instance, do you want to supervise employees? Do you want a business partner? Do you want to work independently?)
  • What level of income do you want or need?
  • For what do you want to be known?

Examples of Types of Goals

Type of Goal Example
Long-term (five years) Develop a specialty in infant massage.
Short-term Build stamina to provide six massage sessions in one day.
Financial Pay back school loans.
Personal Have the flexibility to take up to three weeks off per year without pay.
Client profile Low birth weight infants.
Employer profile Spa with 18 to 25 employees.



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Karen T., AMTA member since 2002

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