Growing Your Massage Practice: Sample Introduction Letter to Health Care Providers

According to the AMTA 2017 Massage Therapy Consumer Survey15 percent of consumers were told by their doctor that a massage might benefit them. Fifty-six percent of respondents said their physician has recommended they get a massage, up from 54 percent last year.

One way to reach prospective clients is to establish a relationship with health care providers.

Make Your Introduction Stand Out

Before you e-mail, call, or visit a health care provider for the first time, make a realistic assessment of what you have to offer their clients. Two important areas to consider are:

  1. How can your training in specific modalities address their clients' particular health problems?
  2. What data can you cite that describes the efficacy of massage for certain health conditions?

Introduction Letter

The most efficient way to make initial contact with a health-care provider is to send a letter describing your qualifications and stating what you want to do, and then follow up with a phone call to make an appointment. Your letter should include the following information:

  • Your qualifications as a massage therapist. This includes your professional credentials (for example, that you are licensed by the state of Missouri, certified and a professional member of AMTA), and a description of your training, with emphasis on your anatomy, physiology and medical terminology background.
  • Description of your specialty areas, such as headaches, sports injuries, infant massage or geriatric massage.
  • Citation of a few key research studies that demonstrate the efficacy of massage for certain health conditions.
  • The methods you use to measure the success of your work.
  • Description of what you would like to accomplish. For example, "I am interested in supporting your client's health care by providing massage therapy."
  • Description of how you will follow up. For example, "If you can provide information to me about how I may become qualified to receive referrals from you, I would appreciate it. I will call you in two weeks to schedule an appointment."
  • Enclose a brochure that describes your practice and the efficacy of massage.

Sample Introduction Letter

Follow Up

After you promise in the letter to follow up, make a note on your calendar to remind you to do so. The next step is thanking the health care provider for client referrals but first you have to get the referrals.

Additional Resources

Communicating + Collaborating with Health Care Professionals

Share Research on the Health Benefits of Massage

Research: Talking With Physicians

"As a professional member of AMTA, I have found comfort in knowing that all the effort I put into obtaining my massage certification is recognized and protected. AMTA standards validate the profession."

Kim K., AMTA member since 2003