Often, how you decorate your practice space is going to depend on the clients you work with, as well as the clients you hope to attract. For example, specializing in sports massage is probably going to require a different feel to the environment than if you focus primarily on stress reduction and relaxation.
From the paint color to the photographs you choose to the material you offer in your waiting room—all of these variables need to take into account the clients who are going to be visiting your practice. You don’t have to fall into stereotypes (like having a Sports Illustrated subscription if you work on athletes), but the environment should reflect your interest in your target market. Use your best judgment and, when in doubt, don’t be afraid to ask for expert help.
Choosing Your Equipment
Whether a sole practitioner or an employee, buying equipment, especially items that directly relate to practicing massage therapy, is a big decision. Choosing a table or massage chair, for example, is a significant investment, so spend some time thinking about what you need. If you’re having trouble, ask a friend or colleague what equipment they use and why it works best for them. Also, be sure to consider the following:
- Is a warranty included? If so, what is included? If not, can you purchase one? Are extended warranties available?
- What are delivery policies and charges?
- What is the return policy?
- Is there a time limit attached to returns?
- Is payment due in full at the time of purchase or is a payment plan available?
Even with smaller items, such as lotion, evaluate the choices you have before purchasing. Remember, too, that AMTA members are eligible for a discount of up to 15 percent on quality massage therapy products.
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