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Meet AMTA's National Office Leadership

Carrying out the direction of the AMTA Board of Directors, AMTA staff is charged with developing and delivering a vast array of career-related resources to help empower AMTA members.


Shelly Johnson
Executive Director

I joined AMTA in 2002 and in late 2010 I was chosen as its new Executive Director. I work with the board, volunteers and staff to ensure the direction provided by our board is carried out to serve our members and the profession. I previously served as AMTA’s deputy director for more than eight years, and I have worked with associations for more than 22 years. I am committed to providing AMTA membership value and engaging all stakeholders to move the massage therapy profession forward in a positive direction. 


Bill Brown
Deputy Director

I joined AMTA in 2005, and moved into the Deputy Director role in January 2011. To this position, I bring more than 15 years of leadership experience focusing on both government affairs and association management. I have a strategic approach to coalition building that is reflected in my work with AMTA. In my role as deputy director, I concentrate on strategic relationships for the association in support of our mission, leading staff in the government and industry relations, governance and chapter relations, and website and database areas. 


Larry LaBoda
Chief Financial Officer

Over the last 30 years, I have worked in just about every part of a finance department in both for- and non-profit environments, including  accounting, treasury, investment management, tax, risk management and insurance, facilities, human resources, and information technology. My primary responsibilities include managing AMTA’s assets and delivering the financial information needed to successfully move AMTA forward.

  David French
Director of Marketing
I have 15 years of experience working in different aspects of marketing. I joined AMTA in January 2004 and oversee the staff responsible for marketing research, product development and management, and marketing. The marketing team works closely with members, volunteers and other AMTA staff in order to develop and deliver products, programs and services that deliver high value to our members.
  Karen Kubek
Director of Member Experience
When I joined AMTA in April of 2008, I brought to the association more than 20 years of business management experience from both the non-profit and corporate worlds. As director of member experience, I lead a team of dedicated individuals responsible for the day-to-day operations of AMTA’s customer service center, support services, member recruitment, member retention and school account management. We consider ourselves one team with one goal: to provide each member with an exceptional service experience.
  Gini Ohlson
Director of the Massage Therapy Foundation (MTF) 
The MTF annually grants funds for massage therapy research and community service projects in the United States and abroad. I’ve served as the Foundation’s director since 1998 and have had the pleasure of seeing it grow tremendously. Now, in addition to granting we also sponsor student and practitioner case report contests; publish the International Journal of Therapeutic Massage & Bodywork: Research, Education and Practice (IJTMB); and host the Highlighting Massage Therapy in CIM Research conference. Prior to joining AMTA, I worked for both Institute of Real Estate Management Foundation and The Actuarial Foundation, as well as the American Lung Association.
  Jocelyn Pysarchuk
Director of Knowledge Transfer
I joined AMTA in October of 2008 with a previous 10 years of experience in communications and program development for nonprofits. At AMTA, I oversee a team of dedicated professionals working on the development and delivery of all of the association’s communications efforts, publications and education content. The Knowledge Transfer team is responsible for promoting and supporting the professionalism of the association and its members through internal and external communications; publications, including newsletters and the award-winning mtj; and professional development resources that include online education courses, the Schools Summit and our national convention.
  Chris Studebaker
Government & Industry Relations Director
Over the past 16 years, I have held various staff leadership positions in both large and small associations, including government relations director, field representative and executive director. The Government and Industry Relations team provides legislative and regulatory assistance to AMTA chapters nationwide. We continually work to improve AMTA’s working relationship with government officials and expand our sphere of influence with traditional and non-traditional coalition partners. Our department also manages the AMTA grievance process to ensure that our members are fully compliant with the AMTA Code of Ethics.
  Mark Tyle
Director of Governance and Chapter Relations
I’ve been with AMTA for more than 15 years. Prior to my time with AMTA, I worked for two consulting companies in the training and development of both for- and non-profit boards. My team and I support our chapter volunteers in expressing AMTA’s mission to our members locally. We also support national governance functions such as the AMTA Board of Directors elections and the AMTA House of Delegates activities. We also provide a variety of face-to-face and online training activities for our chapter and national volunteer leaders.
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"The support I’ve received at the various levels of my career has been key in helping me get to the place I am today."

Lee S., AMTA member since 1995

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AMTA has long been the leading choice among massage therapists looking to establish themselves within the profession. We provide our members with the strongest benefits and promote massage therapy to the public and health care community.

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