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November Issue: AMTA Members Rally for National Massage Therapy Awareness Week!

Your wellness. Your health. Your massage therapy....

This was the message distributed to millions of massage therapy consumers through AMTA's National Massage Therapy Awareness Week® (NMTAW) held October 24-30 and celebrated by AMTA members, chapters and schools throughout the nation!

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AMTA members promoted the 14th annual NMTAW through creative activities designed to raise public understanding of the numerous benefits of massage therapy, attract media attention to activities being carried out by AMTA Members, and to provide opportunities for all AMTA members to demonstrate their professionalism and skill.

Once again, AMTA promoted NMTAW by displaying AMTA messaging on electronic billboards in New York City’s Times Square and the Las Vegas Fashion Show Mall. Additionally, a press release announcing NMTAW and featuring a video segment on the benefits of massage and AMTA’s Find a Massage Therapist locator service was distributed.

To help members communicate with their clients, AMTA provided tips on what massage clients and massage therapists can expect from a massage therapy session. Download the tips to display in your practice, and view the press release for additional details.

AMTA thanks the many chapters, schools and individual members who promoted the profession during NMTAW. The week provided members with the opportunity to expand their client bases and promote their work through massage demonstrations, client promotions and other activities. Every effort made by every member assisted in achieving NMTAW’s ultimate goal of promoting the benefits of massage therapy and elevating the profession

Read on to learn more about just some of the acitivites passionate AMTA members participated in over the last week!

  • Members of the Alaska Chapter held chair massage at Providence Hospital. Donations from each massage will benefit the Children's Hospital.
  • The Arizona Chapter sent out a press release to the local media and volunteered chair massages at the local Susan G. Komen 3-Day for the Cure event.
  • The Florida Chapter offered complimentary 10-15 minute seated massage treatments for hospice employees and volunteers
  • The Massachusetts Chapter coordinated NMTAW events across the state. Massachusetts Governor Deval Patrick proclaimed the week of October 24-30th National Massage Therapy Week!
  • Students from the Bancroft School of Massage Therapy visited St. Vincent Hospital and provided seated chair massage to staff, visitors and patients. Students networked with other medical professionals, helped them de-stress and educated them on the benefits of massage.
  • John Vines (MA) was presented with the National Humanitarian Award at the Boston Living Center where he volunteers. The Chapter made a donation in John's name to the Boston Living Center, which serves members of the HIV/AIDS community.
  • AMTA Members (MA) gave chair massages for firefighters at the Central Fire Station in Methuen, Massachusettes. Brochures, a stress ball, bags of epson salt, candy and a massage coupon were also distributed.
  • The South Carolina Chapter offered chair massages to the public at a local grocery store.
  • Donna Brazina (NJ) donated $5 for every massage given during NMTAW to the New Jersey Sharing Networks Foundation.
  • Gregg Jones (IA) gave a brief seminar at Northeast Iowa Community College on the benefits of massage therapy, and then gave complementary five minute chair massages. Gregg also taught "Intro to Health Professions: Massage Therapy" at a local high school.
  • Patricia Moon (IN) celebrated NMTAW at St. Francis Hospital Massage Therapy program with new client promotions and prizes.
  • Hailey Strampel (CO) donated 15 percent of her massage revenue and all tips to The Chanda Plan Foundation, which benefits people with physical disabilities.
  • The Silicon Valley Unit of the California Chapter partnered with De Anza Community College and massaged 125 people in four hours with 29 therapists.
  • The Los Angeles/South Bay Unit of the California Chapter hosted a chair massage event at a high school in West Los Angeles. Volunteers gave 10 minute chair massages to the faculty and staff, distributed brochures on benefits of massage and how it reduces stress, and passed out Find A Massage Therapist locator service cards.
  • Julie Tidwell (IL) provided massage demonstrations and wrote a blog post on the value of massage in honor of NMTAW.


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"AMTA and my chapter have already given me back so much that I cannot believe I ever considered another group."

Chris B., AMTA member since 2012

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