How and Why AMTA Advocates
Discover why advocacy is central to our mission and the ongoing efforts at the federal, state, and local levels.
A Legacy of Leadership
Since our founding in 1943, AMTA has led the way in championing the massage therapy profession. From early licensure battles to modern-day health care integration, our advocacy has helped define massage therapy as a credible, regulated health service.
Advancing Professional Recognition
Thanks to AMTA’s decades-long commitment to advocacy, massage therapy licensure is now required nationwide—except in a handful of states. Licensure, along with our continued efforts, helps ensure the legitimacy, safety and professional growth of massage therapists.
Advancing Professional Recognition
Thanks to AMTA’s decades-long commitment to advocacy, massage therapy licensure is now required nationwide—except in a handful of states. Licensure, along with our continued efforts, helps ensure the legitimacy, safety and professional growth of massage therapists.
Advocacy in Action
At the Federal Level
Advocating for massage therapy's inclusion in health care laws, reimbursement models, and wellness programs.
These efforts help integrate massage into broader health policy conversations and ensure therapists are recognized as vital contributors to public health.
At the State Level
Shaping regulations, protecting scope of practice, and preventing harmful legislation that could undermine the profession.
State advocacy ensures consistency in licensure, supports professional standards, and safeguards the right to practice across diverse jurisdictions.
Health Care Initiatives
Advancing massage therapy as a part of health care, promoting non-pharmacological approaches to pain relief, and enhancing client care.
Health care advocacy helps to decrease opioid prescriptions, increase accessibility to massage therapy, and safeguard the public.