Fast Facts About the Massage Therapy Profession

Explore the massage therapy profession through consumer views, industry facts, and our annual research report.

Consumer Views & Use of Massage Therapy

  • 95% of individuals surveyed view massage as being beneficial to overall health and wellness.

  • 94% of individuals surveyed believe that massage can be effective in reducing pain.

  • 86% of consumers agree that massage therapy should be considered a form of health care.

Learn more about how consumers view massage therapy

Massage Industry Fact Sheet

  • Of those surveyed, 1 in 4 women received a massage within the last year versus 1 in 5 men.

  • 33% of individuals surveyed making $100,000 or more got a massage last year, while only 17% of those making $50,000 or less got a massage. 

Discover more information about the industry

Massage Industry Fact Sheet

  • Of those surveyed, 1 in 4 women received a massage within the last year versus 1 in 5 men.

  • 33% of individuals surveyed making $100,000 or more got a massage last year, while only 17% of those making $50,000 or less got a massage. 

Discover more information about the industry

Massage Profession Research Report

This report is free for members to download and includes results from four benchmark surveys:

  • The AMTA Consumer Survey was commissioned by AMTA to poll American adults on their use of massage therapy.

  • The AMTA Industry Survey asked working massage therapists about everything from compensation, to hours, to type of work environment.

  • The AMTA Technology Survey obtained input from massage therapists about their use of technology for individual and professional purposes.

  • The AMTA Massage School Survey acquired feedback from massage schools.

Download the Report