Why Do Consumers Get a Massage?
Forty-eight percent of all massage consumers got their last massage for health and wellness reasons.
Just 18% of consumers list pampering as their primary reason for their last massage, and 34% of consumers received a massage for pampering in the last year.
Forty-seven percent of consumers got a massage last year for relaxation or stress reduction.
Men are more likely than women to discuss massage therapy with their doctor or health care provider.
In 2022, 49% of consumers who got a massage for health and wellness reasons stated it was part of a treatment plan from a doctor or medical provider.
Research data comes from the 2022 AMTA Consumer Survey.