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Continuing Education - Thursday, August 9 | AMTA 2018 National Convention

1:30-3:30pm, repeated 4-6pm | 2 Credit Hours

Massage Therapists and Taxes—What You Need to Know 

Constance D. Nwosu, founder and principal of CN Accounting & Management Consulting LLC, is a financial executive with more than 25 years of experience in accounting and strategic financial management. During her career, she has worked with nonprofits and small businesses to help them achieve financial success.

Learn recent tax code changes that may affect massage therapists and small-business owners, as well as the basics of tax filing, guidelines for document retention and how to be prepared for an audit.


Your Massage Therapy Website: Your Marketing Machine

Amanda Jenkins has worked with fitness and wellness clients for the past 7 years as owner of MarketIQ, a digital marketing firm that helps businesses grow by focusing on lead-generating online marketing and SEO campaigns. She provides training, continuing education, business coaching and marketing solutions for her clients.

Learn how massage therapists can boost their web presence. Get tips and tools to better understand where your web traffic is coming from and how clients are interacting with your website. User experience and online lead conversion will also be discussed.


Cervicogenic Headaches: Myofascial Techniques

BOTH SESSIONS ARE FULL

Til Luchau is the author of Advanced Myofascial Techniques, Vol 1. A Certified Advanced Rolfer, he was on the faculty of the Rolf Institute of Structural Integration for more than 20 years. He teaches internationally and is the director of Advanced-Trainings.com.

Cervicogenic (neck-related) headaches are the most common type of head pain, and recent research points toward several important factors that will make our hands-on work with these and other common types of headaches even more effective. Learn a clear framework for distinguishing between cervicogenic and other types of headaches, as well as practical tips and specific suggestions that you can incorporate into your hands-on work right away.

NOTE: This session repeats some of the same material covered in the Wednesday pre-convention session 'Headaches & Migraines'.


Blissful Business: Your Path to Success

Mary Cheers has been a massage therapist since 1988 and an instructor for SHI Integrative Medical Massage School since 1992. She owns The Cheerful Touch LLC, specializing in pain management, and is a Hospice of the Miami Valley massage therapy provider.

Integrating your passion for the massage therapy profession with sound decision-making gives you not only personal satisfaction but can also boost business. Explore marketing techniques that focus on promoting the integrity of your practice while also learning how to clarify issues surrounding money and your own success.


In Safe Hands: Working with Clients with Fibromyalgia

Julie Goodwin is a longtime massage therapy educator and an NCBTMB-approved provider. She is the author of Touch & Movement: Palpation and Kinesiology for Massage Therapists and creator of TxPlanner.org. She was named the 2016 AFMTE Educator of the Year.

Helping clients with fibromyalgia can be challenging because symptoms can be transitory, responses to massage unpredictable and progress elusive. Explore the etiology, risk factors, signs and symptoms, possible complications, treatments and medications for fibromyalgia to create session plans that ensure a safe, comfortable and effective massage experience for your clients.


What's Bugging You? How to Deal with Infestation in your Massage Practice

Annie Morien is a dermatology physician assistant (PA-C) with extensive clinical experience diagnosing and treating patients with various skin diseases. Also a licensed massage therapist and teacher at the Florida School of Massage in Gainesville, she teaches skin disease workshops to practicing massage therapists. Morien is also the author of “Skin Condition--A Massage Therapists Guide.”

Discuss the risks for infestation, how critters invade environments and transfer to humans, massage contraindications and signs/symptoms of infestations. Also learn protocols for cleaning up your practice in case of accidental infestations, as well as steps to prevent re-infestation.


Session offered at 1:30-3:30pm only

Research, the NCCIH and You: Increasing Access to Integrative Therapies

David Shurtleff, Ph.D., is acting director of the National Center for Complementary and Integrative Health (NCCIH), performing a wide range activities aimed toward directing and implementing a program of research that builds a scientific evidence base about complementary and integrative health approaches that advances fundamental knowledge and informs decision-making by the public, health care professionals and health policymakers. He has received various honors and awards including several NIH Director’s Awards. One of these awards recognized his outstanding contributions to the 2014 President’s BRAIN Initiative.

AMTA, for the last several years, has been having conversations with the National Institutes of Health (NIH) most recently with the National Center for Complementary and Integrative Health (NCCIH).  They lead the way in scientific research that shows how integrative approaches to health care, including massage therapy, can improve the lives of people experiencing health challenges. Learn more about the organization’s research goals, how NCCIH efforts work to increase patient access to integrative therapies and ways massage therapists can be more involved in this work. 


Session offered at 4-6pm only

Massage Policy, Research and Advocacy: How You Can Get Involved 

Deborah Outlaw has served as a health care consultant providing federal legislative and regulatory services to numerous organizations with health care interests, including physician specialty groups, allied health providers, medical device manufacturers, safety net facility prescription drug providers, hospitals and associations. She also consults on health policy and reimbursement issues to a large multi-national organization representing global financial and investment institutions, and has presented seminars on health reimbursement and policy issues for her own clients and other organizations across the country. She spent more than 35 years in health and public policy arenas, serving in two Presidential Administrations and on Capitol Hill for a U.S. Senator.

Clark Simpson is President/CEO of The Clark Group Associates, Inc., which consults and coaches allied health care businesses and organizations in strategic planning and project management. He is an adjunct professor in Anderson University’s Falls School of Business. Clark has been inducted into the IATA Hall of Fame, received the GLATA President’s Excellence Award and NATA Most Distinguished Athletic Trainer Award.

James Specker, MBA, MIS, has been the Director of Industry and Government Relations for the American Massage Therapy Association since 2015 and has more than 15 years of policy, grassroots and advocacy experience. Prior to this role, he spent nearly eight years at the American Association of Diabetes Educators as the Director of State and Federal Advocacy. In addition James spent four years working at Illinois Action for Children advocating for access to quality education and childcare for low-income families in the state of Illinois.

Learn more about the state and federal policies that shape the massage therapy profession—including how you practice, what services you are able to provide, and how you are paid for your time—and how you can get more involved in AMTA government relations efforts.  Speakers will give an overview of current AMTA legislative and regulatory activities at both state and federal levels, as well as the basics of grassroots advocacy, and how commercial insurers are choosing to recognize massage therapy.


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Becky P., AMTA member since 2005

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