According to the AMTA , 15 percent of consumers were told by their doctor that a massage might benefit them. Fifty-six percent of respondents said their physician has recommended they get a massage, up from 54 percent last year.
One way to reach prospective clients is to establish a relationship with health care providers.
Make Your Introduction Stand Out
Before you e-mail, call, or visit a health care provider for the first time, make a realistic assessment of what you have to offer their clients. Two important areas to consider are:
- How can your training in specific modalities address their clients' particular health problems?
- What data can you cite that describes the efficacy of massage for certain health conditions?
The most efficient way to make initial contact with a health-care provider is to send a letter describing your qualifications and stating what you want to do, and then follow up with a phone call to make an appointment. Your letter should include the following information:
- Your qualifications as a massage therapist. This includes your professional credentials (for example, that you are licensed by the state of Missouri, certified and a professional member of AMTA), and a description of your training, with emphasis on your anatomy, physiology and medical terminology background.
- Description of your specialty areas, such as headaches, sports injuries, infant massage or geriatric massage.
- Citation of a few key research studies that demonstrate the efficacy of massage for certain health conditions.
- The methods you use to measure the success of your work.
- Description of what you would like to accomplish. For example, "I am interested in supporting your client's health care by providing massage therapy."
- Description of how you will follow up. For example, "If you can provide information to me about how I may become qualified to receive referrals from you, I would appreciate it. I will call you in two weeks to schedule an appointment."
- Enclose a brochure that describes your practice and the efficacy of massage.
Sample Introduction Letter
After you promise in the letter to follow up, make a note on your calendar to remind you to do so. The next step is thanking the health care provider for client referrals but first you have to get the referrals.
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