President's Message

Engage. Connect. Thrive!

I'm looking back on my time as your President so far and what an impressive year it has been for AMTA! I’m so proud of all that we have achieved together, both to advance AMTA and our profession as a whole.

The AMTA National Convention is one tangible example of how our hard work and passion really comes together, resulting in a second-to-none, world-class event.  Our convention theme really said it all: Engage. Connect. Thrive! At this year’s convention in Fort Worth, Texas, attendees had access to more than 35 continuing education classes, with special programming for students, teachers and researchers. From hands-on classes aimed at helping massage therapists expand both their knowledge and skill set to innovative classes focused on boosting business, there was an abundance of opportunities for massage therapists to grow, learn and advance their careers.

Our September National Board Meeting was yet another example of intelligent and dedicated members coming together to proactively advance our organization. At each meeting, our board works hard to ensure that every new step we take is in the best interest of our members and the future of the profession. To those who attended the open session, thank you for your energy! Again, our members make AMTA the amazing organization that it is.

Reaching Out

Because we know how important it is for consumers to understand the value of not only massage therapy but also seeking out an AMTA member, AMTA is spearheading a Consumer Awareness Program. Since this program began in May 2012, we have reached hundreds of millions with these messages. Hopefully, you participated in National Massage Therapy Awareness Week during the last week of October and reached out to members in your own community through special events and promotions. I always love hearing how creative our members are who participate in the week and actively educate their own clients. You can read a recap of the successful week in this issue of Hands On. Thank you to all who participated in NMTAW and helped spread our important message: massage is essential to health and wellness!

Supporting Our Future

We are also working to support the future of massage therapy, and one way we’re doing that is through our scholarship program. We recognize that building a strong foundation for the massage therapy profession goes hand-in-hand with investing in our students. With the Bob King AMTA Student Scholarship, AMTA is showing a commitment to both future massage therapists and the future of the massage therapy profession!

As always, it is truly an honor being your President. I hope you will join me in continuing to be involved with AMTA. With that said, remember that your voice counts here at AMTA. Professional members, please take some time to review candidates and vote in our elections before December 2.

Winona Bontrager
AMTA President

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"As a professional member of AMTA, I have found comfort in knowing that all the effort I put into obtaining my massage certification is recognized and protected. AMTA standards validate the profession."

Kim K., AMTA member since 2003

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AMTA has long been the leading choice among massage therapists looking to establish themselves within the profession. We provide our members with the strongest benefits and promote massage therapy to the public and health care community.

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