Featuring a video review of its ongoing consumer awareness program, an inspiring keynote speaker and a panel of experts on health care integration AMTA National Convention brought together some 1,300 participants September 25-28 in Fort Worth, Texas.
Attendees had access to more than 35 continuing education classes featuring special programming options for students, teachers and researchers and enjoyed the products and services of a wealth of exhibitors in the AMTA Exhibit Marketplace. View our AMTA National Convention photo album on Facebook!
The opening session included a video presentation on the association’s commitment to increasing consumer awareness of the health benefits of massage therapy. Since it began its media relations program in May 2012, the association has reached hundreds of millions with its information. This year, the AMTA Massage Therapy Tour and targeted advertising engaged 20 metropolitan areas in 14 states, reached an audience of 46 million potential clients, and worked with nearly 100 member volunteers.
AMTA President Winona Bontrager announced that just days before, the AMTA Board of Directors had voted to name its Student Scholarship in honor of the late Bob King, a former AMTA national president and pioneer in the education of massage therapists. In her presentation of the ceremonial check to the Massage Therapy Foundation, Bontrager reinforced AMTA’s commitment to be the primary benefactor of the foundation, reflecting AMTA’s own research goals.
Keynote speaker Doc Hendley spoke to the power of pursuing your passion to overcome obstacles and staying focused on serving others. His amazing story of changing his life to bring fresh water to needy people around the world moved the audience. See Doc speak about his experience at AMTA
AMTA continued its very successful Student Day program, with more than 200 students attending information sessions on planning for their careers and learning good business practices. More than 30 students from Missouri traveled overnight by bus to attend the daylong activities. This included students visiting the exhibit hall and interacting with experienced massage therapists throughout the day.
During the convention, the association’s House of Delegates approved a position statement to express AMTA’s view on how a growing body of research indicates the value of massage for anxiety.
A special convention closing session focused on the meaning of the Affordable Care Act for massage therapists. Four nationally-recognized experts on Medicare, insurance reimbursement, legal implications of the Act and how integrative therapies are impacted provided a 2 ½ hour continuing education class on the subject.
Keep the momentum going: Register for AMTA's 2014 National Convention, September 17-20, in Denver, Colorado, and receive first selection of courses when registration opens this Spring!
Find more highlights, schedules and recaps of events in each issue of the AMTA Daily!
Daily 1 - September 25
Daily 2 - September 26
Daily 3 - September 27
Daily 4 - September 28
AMTA Keynote Speaker Doc Hendley on his experience at AMTA:
Thank You to AMTA's National Convention Sponsors!
Ashiatsu Deep Feet Bar Therapy
Calm Creek Music
Doctor Hoy’s natural Pain relief gel
doTERRA Essential Oils
Electrical Medicine Foundation
Freedom From Pain institute
Green Envee Organics
Natural Options Aromatherapy
No Hands Massage
Quantum Health and Wellness
Sombra Professional Therapy Products
Trigger Point Therapy Workbook
Ultimate Body Applicator
The Upledger Institute international
White Cloud Institute