AMTA Reaches Out to Corporate Health Care Managers
On March 14, AMTA member Jerrilyn Cambron represented AMTA in a presentation to the Midwest Business Group on Health (MBGH) about including massage therapy in corporate wellness programs. AMTA was invited to participate to educate the group about CAM therapies as a “benefit to employer workforces”.
Jerrilyn spoke about positive outcomes that benefit both the employee who is receiving the massage and the employer. She also participated on a panel with health and welfare benefit administrators who discussed how companies can utilize CAM therapies and also measure the effectiveness of the benefits programs. Other presentations were made on acupuncture and chiropractic services.
“Many of the industry participants talked about a shift in health care toward more patient-focused,” says Jerrilyn. “So, when workers (patients) request massage therapy as one of their interventions, companies are starting to listen.”
AMTA’s Director of Government and Industry Relations, Chris Studebaker, was also present to build further relationships with the corporate leaders.
The MBGH is a non-profit, Chicago-based business coalition comprised primarily of human resource and health benefit professionals from more than 120 large public and private organizations. Members represent more 4 million lives and spend more than $4 billion on health care benefits on an annual basis. AMTA looks forward to fostering more communication with the group and attendees to improve opportunities for massage therapists.
Jerrilyn is an active AMTA member, the President-Elect of the Massage Therapy Foundation and a professor at the National University of Health Sciences in Illinois.