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AMTA President's Message

Leading With Kindness

As I write this letter, I find I’m still getting used to the idea of being your new AMTA president. Sure, I’ve spent years serving on the AMTA Board of Directors preparing for this role and I’ve been entrenched within this profession for a good portion of my adult life. Yet, there is something quite humbling about being asked to represent all 56,000 of you—to be your ambassador and your voice. 

There is so much I want to accomplish in the year ahead, both in terms of advancing this profession and elevating AMTA to new (and relevant) heights. My first aspiration, however, is to lead this organization with kindness, to foster an environment of inclusiveness that ensures your voice is heard and your ideas have a real platform.

As a long-time AMTA member and massage therapy educator, I feel I truly understand the power of honest teamwork and respectful collaboration. And, as I get to know more and more of our members, I have become increasingly confident in the strength and power that our members embody. Last month, we held our first AMTA Board of Directors meeting of the new fiscal year. What an intelligent and impassioned group we have to represent our members! By working together (and listening), we made impressive headway on some high-level topics, including massage therapy and its continued  integration into the health care sphere and our role in the Entry Level Analysis Project—you’ll hear more about this document in the coming months. By respecting one another’s thoughts and opinions (even when we disagreed), we succeeded in holding a productive and though-provoking meeting with impactful outcomes.

And this is where I need your help. I want to hear your stories of how this profession has enriched your life and made you a better person. How has AMTA assisted you in creating your story? How we might help you further? How can I be your voice?

Connect with me in Texas!

Registration is now open for our AMTA 2013 National Convention in Fort Worth, Texas. There’s  no better opportunity to come together with our community of massage and to connect with like-minded professionals. The education we have planned is second-to-none. Each year, I leave convention feeling reinvigorated. I find connecting with fellow massage therapists, enriching my knowledge, and pushing myself to think critically about our profession and my own role within in it leaves me with a renewed passion for the work I do every day.  So, I encourage you to dust of your cowboy boots and join me to Engage. Connect. Thrive. in Fort Worth this September!

In Touch,

Winona Bontrager
AMTA President


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"The support I’ve received at the various levels of my career has been key in helping me get to the place I am today."

Lee S., AMTA member since 1995

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