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Message From AMTA President Cynthia Ribeiro

Elevating the Profession!

Let’s Talk Raleigh... 

Having just returned from our 2012 National Convention in Raleigh, North Carolina, I can tell you without a doubt that OUR AMTA is elevating the massage therapy profession! We had approximately 1,400 attendees join us in Raleigh, making it one of our largest conventions ever. Together, we shared best practices, got up-to-speed on the industry’s latest research and inspired one another to continue to take our profession to new heights. What an amazing four days! Meeting and talking with so many of you face-to-face has been the highlight of my year as president. You could feel the energy in Raleigh and I’m excited about where our profession is heading. 

We kicked off the convention with keynote speaker Molly Barker who gave an emotional and inspiring presentation about her experiences founding Girls on the Run and how the organization changes lives on a daily basis. I love her passion! Next, we honored our many member volunteers through our Awards Presentation. It is YOU who keeps this organization thriving and moving forward. It was truly a privilege to be able to recognize so many dedicated AMTA members and chapters for their accomplishments and hard work. Only by working together do we continue to push our profession to new heights.  

While meeting fellow massage therapists is always energizing, I also felt the education at this year’s convention was exceptional. I had the privilege of representing massage therapists on our dynamic closing keynote panel of health care experts.  The focus of the session was to explore the important part massage therapy and research play in health and wellness through collaboration. Research on the benefits of massage therapy is growing and the medical community is recognizing the value of massage as part of integrative care. Other education sessions included business courses focusing on skills needed to grow your practice, in-depth hands on courses, and specialized courses for teachers and students.    

Convention attendees also got to check out our Massage Therapy Tour van that’s been taking massage therapy—and AMTA members—to consumers in states throughout the country. In its first year, the Tour has been a proud accomplishment for OUR AMTA as we educate the public about massage and increase the opportunity for new clients to seek AMTA members.  

National Board of Directors Meeting

Before we kicked off the convention, our AMTA National Board of Directors held its third face-to-face meeting of this year. Through teamwork and collaboration, we spent two productive days defining plans for our organization and setting strategies to ensure that the best ideas are achieved. We received an updated financial report from AMTA staff which showed that OUR AMTA continues to be in very sound financial condition. Our ultimate goal is to elevate the profession and bring the best possible benefits to our members.  In my honest opinion I think we’ve been successful. You can read more in the “Board Notes” in the Governance Section of this issue of Hands On.  

There’s nothing like being with 1,400 people who are all as committed and dedicated as you are to your profession! Talking with old friends, meeting new ones, and networking with educators and therapists always leaves me feeling refreshed and excited about where we’re headed! If you couldn't make it this year, hopefully you can join us next year in Fort Worth, Texas. Remember, together, OUR AMTA is leading us into the future!

Cynthia Ribeiro
AMTA President

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