How We're Promoting AMTA Members
Since launching our multi-faceted consumer awareness program, AMTA has engaged 13 cities, hundreds of thousands of potential clients and nearly 100 member volunteers through the AMTA Massage Therapy Tour. Along the way, the tour even made stops at several of our valued School members. We've been featured in 300 news items and reached millions of consumers...and we're just getting started!
The summer 2012 segment of the AMTA Massage Therapy Tour is winding down, but we're continuing proactive media outreach to educate the public on the benefits of massage, including targeted advertising.
On August 13, AMTA’s targeted radio and newspaper advertising began in those areas where the AMTA Massage Therapy Tour has visited. Over several weeks, these will include advertising on top radio stations in Chicago, Columbus, Boston, Philadelphia, New York City and Raleigh, as well as print ads in major metropolitan newspapers.
» Check out the radio clips and print ads
The Tour reinforces AMTA’s expanded media relations efforts to change the way people think about massage therapy and motivate them to seek massage for their health. While these events are educating the public, they're also working to bring new business to our members. The AMTA Massage Therapy Tour is a commitment to you and your practice. » Professional members, make sure your profile is up-to-date!
Summing up the Tour
Stop 1: Chicago
Humana Race to the Taste - July 12; Taste of Chicago - July 14; Ride for AIDS - July 15
More than 240,000 people were exposed to the AMTA Massage Therapy Tour on this weekend, and 236 consumers received massages.
Tour Stop 2: Columbus
33rd Annual Columbus Jazz & Rib Fest - July 20-22
AMTA members massaged 348 consumers, and reached the event's 300,000 attendees with the message of massage for health and wellness.
Tour Stop 3: Lowell, Massachusetts
Lowell Folk Festival - July 27-July 29
The festival drew an audience of 250,000 consumers. AMTA volunteers gave five-minute chair massages to 363 festival attendees.
Stop 4: Philadelphia, PA
Philadelphia Phillies baseball games - Aug. 3-4
Over two days, 88,918 baseball fans saw AMTA’s message of massage for health and wellness and 280 attendees received massages.
Stop 5: New York City
Times Square Summer Fest - Aug. 11; 3rd Avenue Merchandise Fair - Aug. 12
At these stops, 1,015,000 attendees were reached with the message of massage for health and wellness and 268 consumers received massages.
Stop 6: North Carolina
Duke University Integrative Medicine Health Fair - Aug. 18
More than 250 attendees were exposed to AMTA's message of massage as part of integrative health care and 75 attendees received massages.
In the News: Media Coverage
Along with the tour, AMTA began a regular program of outreach to the media on the proven benefits of massage therapy for health and wellness. Various AMTA members spoke about the benefits of massage on news programs across the country, including NBC40 in Atlantic City, CBS in New York, and NBC 4 in Columbus. Watch their interviews »
Between the tour and news media coverage, millions of consumers have been touched this summer with the message of massage for health and wellness and the importance of looking for an AMTA member, and we're looking forward to more to come!
Celebrate National Massage Therapy Awareness Week
Continue the momentum of AMTA's consumer awareness program by taking part in AMTA's 16th annual National Massage Therapy Awareness Week (NMTAW), Oct. 21-27. Educate your community on the benefits of massage and promote your practice. » Get started!
» More Photos and Video: Watch the Tour
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