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Advancing the Profession

CNN Interviews AMTA President about The Client List

AMTA President Cynthia Ribeiro was interviewed recently by CNN Entertainment on why massage therapists are upset about the upcoming Lifetime Channel series, The Client List. The association has been working with CNN producers for several weeks to get the story on the air.

The goal of the interview is to let the public know why massage therapists are upset about the show and that massage therapists not only expect their profession to be respected, but they are concerned for their safety.  Ribeiro told the interviewer, “None of us wants to face more people who think it is OK to expect sex from a massage therapist. This is a matter of safety for us, as well as respect. I told them no one should ever expect sex from a massage therapist. We are not prostitutes. We are health care and wellness professionals.”

AMTA contacted executives at both Lifetime and its parent company, A&E, in early February as promotions for the TV series began. After more than a month of conversation, the executives and producers decided they would not agree to even a disclaimer on the show at this time. 

While working behind the scenes to negotiate with the producers and network, AMTA has told massage therapists to continue to express their views about the show to Lifetime. This strategic approach has gradually gotten the attention of several media outlets, which are now asking if the producers understand the views of massage therapists. AMTA does not expect the series to be cancelled and encourages massage therapists to continue to express their views to Lifetime. The association will continue to work with media outlets and others to explain to consumers the importance of treating massage therapists with the professional respect they deserve. 

» AMTA's full response to Lifetime's The Client List television series

Volunteer Connections Continues to Offer Community Outreach Opportunities

AMTA's Volunteer Connections Program is a great way to connect with community outreach opportunities in your area and build recognition for your practice while helping others. This spring and summer, you will see a focus on working with our country’s Veterans including the Ride 2 Recovery.

If you are involved with any organizations that would like to participate in Volunteer Connections please contact mtyle@amtamassag.org to learn more.In the meantime, please check Volunteer Connections for exciting opportunities throughout the spring, summer and beyond.

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