Where Do You Work? AMTA Member John McMahon


Managing Your Own Practice...

"If you haven't seen a regular client for awhile, pick up the phone and give them a call. I use this technique with an 85 percent success rate," says AMTA member John McMahon, owner of Alternative Wellness-Massage Therapy in Janesville, Wisconsin. Read the rest of John's story below.


What first attracted you to the massage therapy profession?

I've always had a knack for massage. During college, students would line up waiting for my work. They would tell me "you could do this professionally." So, I followed my gift. My passion for massage has been my driving force for the past 25 years. It's the greatest gig in the world!

What do you enjoy most about working as a sole practitioner? What are some of the challenges?

I'm a people person, so I enjoy the daily interactions with my clients and working with them to upgrade their overall health. I have an awesome clientele. I think my main struggle is carving out time for continuing education. The balance of family and work can be tough. One of my new goals is to bring a new technique or bit of knowledge to my practice each week.

What one tip would you offer other business owners?

If you haven't seen a regular client for awhile, pick up the phone and give them a call. I use this technique with an 85 percent success rate.

How has your AMTA membership been beneficial to your career?

The networking has been crucial. Recently, in looking for new office space, I was able to contact fellow massage therapists asking if they knew of any available space. Without my AMTA membership, I would not have known half of these therapists.

What education and experiences have been crucial to your success?

I've been blessed with some great mentors. I'd be remiss not to mention two people who have guided me through my journey. AnnaBelle Wolter, who took me under her wing and let me make mistakes so I could learn from them, and Bob King, a fantastic educator who has been instrumental in cultivating the talents I now possess.

View John's profile on AMTA's Find a Massage Therapist national locator service.

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Kelly L., AMTA member since 2010

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