AMTA’s National Massage Therapy Awareness Week Touches Millions of Consumers


AMTA's 15th annual National Massage Therapy Awareness Week (NMTAW), held October 23-29, reached a media audience of over 240 million of consumers with the value of massage therapy for health and wellness. AMTA Professional members, schools and students across the nation organized activities designed to reinforce the benefits of massage with the public, attract media attention and promote their practices.

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Your association is working to promote all AMTA members to the public. One part of AMTA's NMTAW outreach is a multimedia news release, which included electronic billboards in New York City's Times Square and the Las Vegas Fashion Mall. Read the full press release, which was picked up by news outlets across the nation.

Thanks to the many members who promoted the profession during NMTAW. The week provided members with the opportunity to build their businesses, reach new clients and demonstrate their professionalism and skill with the public.

Here are a few examples of how AMTA members celebrated NMTAW:

  • The AMTA-Alaska Chapter gave chair massages at Providence Medical Center and provided education on the benefits of massage. Donations from each massage benefitted the Children's Hospital at Providence.
  • The AMTA-Arizona Chapter reports that the Arizona state governor proclaimed October 23-29 National Massage Therapy Awareness Week, in recognition of the benefits of massage and of NMTAW.
  • The Silicon Valley Unit of the AMTA-California Chapter provided 15 minute table and chair massages to 38 city of Cupertino employees and librarians.
  • The AMTA-Colorado Chapter partnered with The Chanda Plan Foundation and 'Giving Wellness A Way' during NMTAW. Many AMTA-CO members donated 20 percent of their massage therapy income during this week-long, integrative therapy event to raise funds and benefit persons living with long-term disabilities in metropolitan Denver.
  • The AMTA-Florida Chapter gave massages at Fisher House, a unique private-public partnership that supports America's military in their time of need.
  • The AMTA-Maryland Chapter hosted a member NMTAW event featuring presentations and demos.
  • Members of the Austin Unit of the AMTA-Texas Chapter provided free massages at the Elmcroft Assisted Living Facility in Austin.
  • School member Harrison College (IN) gave complimentary chair massages to the public.
  • Luke Maynard (CT) offered discounts and a client referral promotion during NMTAW.
  • Sarah Lashley (IL) offered free neuromuscular assessments and $1/min. chair massage at a health and wellness open house, hosted in conjunction with other health care professionals.
  • Larrie Rodriguez (TN) shared that the mayor of Memphis declared October 23-29 National Massage Therapy Awareness Week.
  • Jo Witkowski (WI) was featured in her local newspaper, and promoted her practice and the benefits of massage with an open house during NMTAW.

>> Save the date for next year’s NMTAW: October 21-27, 2012! Visit NMTAW online in the coming months for planning resources and ideas.

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Satu F., AMTA member since 2003

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