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Practice, Practice, Practice - Introduction

Practice, Practice, Practice



A Guide To Marketing


Effective marketing and diversification are the building blocks to business success and expansion. The articles in this section explore the nature of marketing, provide specific avenues for increasing your market presence, and guide you in long-term growth. The ideas are applicable to therapists just starting out, as well as those who have been in practice for many years.
Many myths and negative emotions surround the concept of marketing. Monica Roseberry helps dispel these misconceptions by providing the necessary ingredients to whip up a foolproof marketing plan.
Put some magic into your marketing endeavors. MTJ's Business Editor Cherie Sohnen-Moe unveils the four major marketing acts, and reveals the secrets to successfully mastering four specific promotional feats.
Elaine Floyd demonstrates how easy it is to use coupons to bolster your client base. Also included are design and placement tips to increase the effectiveness of your coupons.
Gaining visibility while helping your community is an example of a win-win marketing approach. Raymond Blaylock guides you through the process from choosing an event, to preparing for the event, to successfully running the event.
The attrition rate for massage therapists is very high. Gerald Kinro poses several alternatives for increasing your career longevity. He uses real practitioners as examples, and includes a step-by-step guide for developing spin-offs.
We are confident that these articles will provide you with many new ideas about growing your practice. Enjoy the section.
The business theme for MTJ's Winter 2001 issue is "Building your practice with the Internet." These articles will assist massage therapists in making the business aspects of practice more pleasurable and profitable. Suggestions or questions should be directed to Cherie Sohnen-Moe, whose address is listed at the end of her story, on page 122.

-The Editors

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