AMTA's 17th annual National Massage Therapy Awareness Week® (NMTAW) promoted the value of massage for health and wellness to the public. Now part of the association's ongoing consumer awareness program, NMTAW gives AMTA members the opportunity to promote the profession and their practices.
Major online publications and news services published information from AMTA's recent Research Roundup and annual consumer survey and featured stories on the growing use of massage therapy for health and medical reasons. AMTA was featured in outlets such as Reuters, Yahoo! Finance and BusinessWeek. AMTA’s multi-media press releases again brought publicity through a free electronic billboard in New York City.
AMTA chapters and members across the country reached out to the public with educational materials, massage demonstrations and other consumer awareness activities throughout the week. Photos showcasing the variety of events are on AMTA's Facebook page.
Do you have an activity or photo to share? Send your NMTAW update to NMTAW@amtamassage.org.
Save the date! AMTA's 18th annual National Massage Therapy Awareness Week is October 19-25, 2014.