It’s the half-way point of the AMTA 2013 Massage Therapy Tour and it’s off to a successful start! Take a look at some Tour highlights and next steps.
We've already visited six cities and reached nearly 600,000 consumers with the message of massage for health and wellness and how to find an AMTA massage therapist. Tour stops have ranged from employment opportunities, such as the American College of Sports Medicine Annual Meeting, to family-friendly community events like the Cardinals vs. Cubs game in St. Louis.
AMTA’s Find a Massage Therapist locator service was even featured on the Jumbotron at the stadium during the baseball game. This past weekend in Little Rock, the AMTA logo and banner were clearly visible on one of the hot air balloons during the festival. The Tour is now in Atlanta—see where we're headed next!
View photos and videos from the Tour »
- "This was my first massage ever and I just can't believe how much better I feel after just five minutes!"
- "My dad didn’t want to come get a massage but I convinced him. He enjoyed it so much that I’m going to schedule him a surprise massage for Father’s Day."
- "I have a stressed leg muscle and I must say that this five minutes was worthwhile; it was comparable to my 30 minutes of physical therapy that I usually do once a week."
News Coverage of AMTA and Our Massage Research
AMTA has garnered media attention along the way, including a segment on ABC-7 Chicago discussing massage for various medical conditions and how to find an AMTA massage therapist.
Prior to the Tour launch, we released our third Research Roundup promoting massage as a powerful tool for pain relief. The Roundup reached an audience of 172 million readers and was featured in outlets such as the Wall Street Journal, Yahoo! and several metropolitan Business Journals.
The 2013 Consumer Awareness Program is just getting started. Stay tuned as the next phases of the Consumer Awareness Program take shape, and see how you can get involved!