AMTA's 16th annual National Massage Therapy Awareness Week® (NMTAW), is October 21-27. As part of AMTA's ongoing consumer awareness efforts, AMTA members across the country are promoting the benefits of massage for health and wellness through massage demonstrations, educational events, special client promotions, social media posts and other awareness activities.
How are you celebrating NMTAW? Share your actvity or awareness efforts for consideration in AMTA publications and social media!
AMTA Announces Results of Consumer Survey
Recent results from the 16th annual consumer survey conducted by AMTA reveal more consumers are incorporating massage therapy into their regular health and wellness regimens to assist with medical conditions. In fact, 75 percent of individuals claim the primary reason for receiving a massage in the past 12 months was medical (43 percent) and stress (32 percent) related. Medical reasons include pain relief, soreness, stiffness or spasms, injury recovery, migraines, prevention, and general well-being.
» View the 2012 Consumer Survey Fact Sheet
» Read the full press release detailing the survey results