Advocacy Basics

Learn the basics of advocacy and why this work is important for the massage therapy profession. 

Advocacy 101

What is advocacy?

Advocacy is public support for, or recommendation of, a particular cause or issue. Raising awareness to create change. 

What is Government Relations?

Government relations is about influencing public policy at the local, state, and federal levels.

Why does AMTA do this work?

  • To promote the acceptance of and access to massage therapy
  • To strengthen education and licensing requirements
  • To enhance the profession and reputation of massage therapists

Where does this happen?

  • Local, state and federal levels of government, including government agencies such as the Centers for Medicare and Medicaid Services and the National Center for Complementary and Integrative Health
  • With the healthcare community, including medical associations and partner organizations such as the American Academy of Family Physicians and the Academy of Integrative Pain Management
  • Insurance companies
  • Consumers

What does advocacy look like in action?

The Non-Opioids Prevent Addiction in the Nation (NOPAIN) Act would increase access to non-opioid approaches for acute pain management – including massage therapy. As an early endorser, AMTA worked behind the scenes to ensure the bill contained massage therapy.

In April 2020, we asked our community for help in moving the NOPAIN Act forward. You responded with over 8,000 letters of support to your respective House and Senate members in Congress. The result of that outpouring was bipartisan support from 62 Representatives and 24 Senators.

The bill was reintroduced in the Senate in March 2021.

This legislation is a part of AMTA's ongoing advocacy efforts to enact responsible policies that help increase access to massage therapy.