Awards | AMTA

2025: Massage Therapy for Veterans Advocacy

AMTA's campaign champions the use of massage therapy as a non-pharmacological treatment option for chronic pain, PTSD, and related conditions—especially within the Veterans Health Administration (VHA). We're also advocating for expanded insurance coverage and promoting research that highlights the proven benefits of massage therapy for veterans.

This campaign was recognized with multiple awards:

Learn more about our award-winning veterans campaign

2024: Advancing the Integration of Massage in Healthcare

AMTA’s campaign works to expand access to massage through legislative efforts at both the federal and state levels. It also promotes new research and encourages policies that support massage as a non-pharmacological treatment. In addition, the campaign educates healthcare providers and patients on the benefits of massage and advocates for broader insurance coverage.

This campaign was recognized with multiple awards:

Explore Our Award-Winning Integrative Healthcare Campaign

2024: Advancing the Integration of Massage in Healthcare

AMTA’s campaign works to expand access to massage through legislative efforts at both the federal and state levels. It also promotes new research and encourages policies that support massage as a non-pharmacological treatment. In addition, the campaign educates healthcare providers and patients on the benefits of massage and advocates for broader insurance coverage.

This campaign was recognized with multiple awards:

Explore Our Award-Winning Integrative Healthcare Campaign

2023: Massage Therapy for Pain Management

AMTA's campaign promotes responsible policies that expand access to massage therapy for pain management. Working with partner organizations, AMTA educates healthcare providers, insurers, and patients on the benefits of massage and pushes for broader coverage to advance health equity. A key achievement was the passage of the NOPAIN Act, which increases access to non-opioid pain management options and addresses the opioid crisis.

This campaign was recognized with multiple awards:

About the Awards

APEX Awards- Communications Concepts, Inc. sponsors the annual APEX Awards for Publication Excellence. The APEX Awards attract over 1,000 entries every year, with only 100 Grand Award Winners selected.

ASAE Awards- The Gold Circle Awards recognizes extraordinary marketing, membership, and communications efforts in 16 different categories. ASAE’s Gold Circle Awards recognize associations that demonstrate the highest degree of creativity, innovation, and campaign success.

Communicator Awards- With thousands of entries received from across the United States and around the globe, The Communicator Awards remains one of the largest and most competitive programs honoring excellence in marketing, communication and creative work.

Hermes Creative Awards- Hermes is an international competition that recognizes excellence in traditional and emerging media. Administered by the Association of Marketing and Communication Professionals (AMCP), the competition receives over 6,000 entries annually from across the world.

Previous Awards

2022: COVID-19 2.0 Advocacy Campaign

In 2020, AMTA swiftly launched a comprehensive outreach campaign to support massage therapists after pandemic shutdowns left 86% unemployed. By 2022, as practitioners returned to work with new safety protocols, AMTA expanded its efforts into a next-generation campaign. This included legislative advocacy, targeted outreach, free continuing education, and virtual training to help massage therapists safely and successfully resume their practice.

This campaign was recognized with multiple awards:

2021: COVID-19 Advocacy Campaign

In response to the COVID-19 pandemic and the sudden unemployment of 86% of massage therapists due to state shutdowns, AMTA launched a comprehensive integrated outreach campaign to support its members during this crisis. The campaign focused on legislative advocacy, financial relief, targeted state-specific communications, and virtual education, with goals that included ensuring members had up-to-date legal and safety information, access to financial aid, and free continuing education opportunities. AMTA also advocated for licensing flexibility and kept members connected through virtual training and informational sessions, offering critical support during a time of uncertainty and disruption in the massage therapy profession.

This campaign was recognized with multiple awards:

2021-Website Redesign

The AMTA website underwent an extensive redesign that focused on improved user experience, enhancing brand messaging and visual identity, SEO and content optimization, and conversion performance goals.

This campaign was recognized with the following award:

Hermes Award of Excellence

2019: Addressing the Opioid Epidemic with Massage Therapy Campaign

AMTA launched a national advocacy campaign to highlight the role of massage as a safe, effective alternative to opioids for pain management, addressing the urgent opioid epidemic. Backed by a commissioned economic modeling analysis, the campaign underscores the potential of massage therapy to benefit up to 5 million individuals, reduce opioid addiction cases by over 111,000 annually, saving the U.S. economy up to $26 billion each year in costs related to early death, treatment, and crime prevention. The campaign targets legislators, insurance providers, healthcare professionals, and the Centers for Medicare and Medicaid Services (CMS)—to advocate for the inclusion and coverage of massage therapy in pain management protocols.

This campaign was recognized with mutliple awards:

Related Resources

Advocacy

Learn more about how AMTA advocates for the issues important to massage therapists across the country at the federal, state and local levels of government.

Value of Massage Research

Explore how research can help you explain the benefits of massage to your clients and reference our research on the profession's growth in business planning.