You’re Invited: Final Webinar of Our Three-Part Medicare Advantage Educational Series
October 14, 2026
As Medicare Advantage (MA) continues to create new pathways for massage therapists within integrated healthcare, understanding the evolving landscape is essential. AMTA invites you to join the third and final installment of our three-part educational webinar series, designed to help massage therapists explore Medicare Advantage participation opportunities and take actionable steps to incorporate them into their practices.
2027 Medicare Advantage Supplemental Benefit Market Opportunities and Participation Strategies
Monday, November 16, 2026 | 3-4 pm ET | 2-3 pm CT | 12-1 pm PT
Building on the first two webinars in the series, this session will help massage therapists:
- Explore the 2027 Medicare Advantage (MA) supplemental benefit landscape and what it means for the profession.
- Review key participation pathways, including direct contracting with health plans, aggregator networks, and reimbursement-based models.
- Understand how the MA annual planning cycle influences outreach opportunities.
- Learn how to leverage network participation to attract new clients and build relationships with referral sources.
- Discover how AMTA is advocating to expand massage therapy benefits.
The webinar will be led by ATI Advisory and AMTA’s National Government Relations Team. ATI Advisory works with public and private healthcare leaders to address complex healthcare challenges through objective research, deep expertise, and practical solutions.
Speakers
- Rose Mollitor, Managing Director, ATI Advisory
- Claire Wynne, Manager, ATI Advisory
- Joseph June, Analyst, ATI Advisory
Moderator
- James Specker, Senior Director, Government and Industry Relations, AMTA
Need to Catch Up or Claim Your CE?
Missed the first two webinars in the series? Catch up on the fundamentals of Medicare Advantage and explore opportunities for massage therapists by watching the recordings, now available on the AMTA website. If you’ve already attended, you can also claim your CE credits.