Member Experience
Goal: AMTA members receive and potential members discover the benefits of AMTA membership.
Objective: To increase awareness among members and potential members of the value of AMTA membership.
Read AMTA's plan for the organization's strategy and direction.
AMTA's strategic plan, developed by dedicated volunteers, our Board of Directors, and leadership, outlines the association's key priorities and goals for the future. Your membership dollars fund vital initiatives, including advancing massage therapy research, advocating for the profession, and providing high-quality continuing education. Explore our plan to see how your member support translates into tangible benefits and resources for your practice and the broader massage therapy profession.
To serve AMTA members while advancing the art, science and practice of massage therapy.
As the most trusted professionals in massage therapy, AMTA members are integral to health care and wellness.
AMTA’s vision is a future where:
Goal: AMTA members receive and potential members discover the benefits of AMTA membership.
Objective: To increase awareness among members and potential members of the value of AMTA membership.
Goal: Support high standards in massage therapy education.
Objective: Expand massage therapy education that elevates the professional competency of our members.
Goal: Massage therapy is integrated into the healthcare and wellness industries.
Objective: Increase understanding of the benefits of massage therapy through education of the healthcare and wellness industries.
Goal: AMTA and its members are the preferred source in massage therapy.
Objective: Be seen as the respected, trusted authority in massage therapy.
Goal: AMTA is a respected leader within the healthcare and wellness industries.
Objective: Increase collaboration between AMTA, its members and other leaders in the healthcare and wellness industries.
Goal: Massage therapy scientific research is widely used in healthcare and wellness decisions.
Objective: Increase access to massage therapy scientific research through AMTA sources.
Goal: AMTA works for effective licensing both to ensure the right to practice of massage therapists and to protect the public.
Objective: To establish portability of massage practice throughout the United States and its territories.
Goal: AMTA members experience a sense of community.
Objective: Increase opportunities for members to feel a sense of belonging and connection to AMTA nationally and locally.