2010 Massage Therapy Consumer Survey Fact Sheet

Men Neglecting Massage Therapy in Past Year

Ten percent of men used massage in the last year, compared to 18 percent in 2009, according to the 14th annual consumer survey sponsored by the American Massage Therapy Association® (AMTA®). This drop is attributed to the economic climate of the last two years.
• According to similar findings by the Agency for Healthcare Research and Quality (AHRQ), about 57 percent of men have visited a physician within the past year, compared with 74 percent of women
• Massage use in women for 2010 was 25 percent, compared to 26 percent in 2009
• As a result of the lower use of massage by men, for the first time in three years, the percentage of all adults who had a massage in the previous 12 months dropped from 22 percent in 2009 to 18 percent in 2009
• The number of all adults who had discussed massage with their doctor dropped from 18 percent in 2009 to 16 percent in 2010, a drop that can also be attributed to men’s decreased doctor visits







Americans Are Reaching to Massage for Pain Relief – More Than Half of Those Surveyed Have Received Massage to Relieve Pain
• 54 percent of Americans who had a massage in the past 5 years say they have had a massage to relieve pain
• In the last 12 months, 15 percent of Americans got a massage for to reduce pain or manage pain and seven percent got a massage to relieve muscle soreness or stiffness
• This year, 86 percent of Americans agree that massage can be beneficial for health and wellness, including pain relief – a number that has not waivered since 2009

Americans Still See the Benefits of Massage, Particularly Those Who are Stressed
• 40 percent of Americans are getting massages to relieve their stress
• 65 percent of those earning $35,000-50,000 a year and had a massage in the past 5 years say they have considered regular massage to manage stress; 37 percent of this group cite stress as their primary reason for having the massage

Recommending Massage to Others
• Sixty-two percent of Americans have or would recommend massage therapy to a relative or someone else they know
• Of people who received one or more massages in the last year, 11 percent preferred an AMTA member compared to 1 percent for an Associated Bodywork and Massage Professional (ABMP) member

How to Find a Professional Massage Therapist
Finding a professional massage therapist is vital to a positive massage experience. AMTA massage therapists have demonstrated a level of ability through education and/or testing, adhere to a code of ethics and must meet continuing education requirements.  AMTA offers a free professional massage therapist locator service at www.findamassagetherapist.org or toll-free 1-888-THE-AMTA.

About the Survey Findings
The annual consumer survey was conducted by CARAVAN® Opinion Research Corporation International during July 2010, among a national probability sample of 1001 adults (501 men and 500 women) ages 18 and older, living in private households in the continental United States. The survey has a confidence level of plus or minus three percent. Commissioned by AMTA, this is the fourteenth annual massage therapy survey of American consumers.

About AMTA
The American Massage Therapy Association (AMTA) is a professional association of more than 56,000 members. AMTA provides information about massage therapy to the public and works to improve the professional climate for massage therapists. The association also helps consumers and healthcare professionals locate professional massage therapists nationwide, through AMTA’s Find a Massage Therapist® free national locator service available at www.findamassagetherapist.org or toll-free at 888-843-2682 [888-THE-AMTA].

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Kelly L., AMTA member since 2010

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