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Learn business and marketing strategies to promote your massage therapy practice.
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Business & Marketing
A Massage Therapist’s Guide to Malpractice
$30 members /
2.0 credit hours
Learn how you can protect yourself from legal malpractice action. Even the best massage therapists make mistakes or are perceived by a client as…
Attracting Business Clients: PART I- Start-up and Retention
No business can survive without clients. Specific actions can help get massage therapy clients in the door and ensure they return. Learn unique ways…
Attracting Business Clients: Part II-Expansion and Recovery
All businesses go through cycles—attracting clients, retaining them, expanding the business or recovering from a downturn. This course…
Brand Your Way to Success
$22 members /
1.5 credit hours
Access branding tips and techniques for massage therapists to use, whether they are starting their practice or re-branding their businesses. Every…
Grow Your Practice: Teach Wellness Classes
$45 members /
3.0 credit hours
Learn how to confidently deliver presentations and courses about health and wellness that will help to improve success with current massage therapy…
Growing a Thriving Practice—Systems for Success
Effective communication with your massage therapy clients can be the key to a successful massage therapy practice. Learn innovative ways to build…
It's Your Business-Understanding Business Concepts
Determine ways to limit liability for your massage therapy practice through the business entity you choose, contracts and forms. Also learn how…
Making Your Mark-Guerilla Marketing for Massage Therapists
$52 members /
3.5 credit hours
Delve into a number of inexpensive marketing tools, techniques and ideas—including the Internet and social media—that will help you build…
Planning for Tomorrow to Help You Today
$15 members /
1.0 credit hours
Budgeting and planning for the next fiscal year is an important aspect of any business; however, massage therapists tend to neglect this important…
Protecting Yourself from Malpractice
While malpractice lawsuits do not lurk around every corner, these common sense methods enable you both to prevent a malpractice lawsuit, protect…
Putting Your Best Digital Foot Forward
Internet use is widespread among the US population, and most people use the Internet to search for information about products and services they are…
Resolving Conflict in Your Massage Office
Different personalities handle conflict in different ways. Learning how to manage conflict with different leadership styles helps make a workplace…
Smart Marketing With Social Media
$30 members /
2.0 credit hours
Social media is the topic of the moment right now. This video course from AMTA's national convention is the perfect way to learn more. Social media…
Taking Care of Your Taxes—a few pointers that will help take the pain out of filing your taxes
Whether you are a new massage therapist or have had a practice of your own for many years, the need for a complete, timely record keeping system is…
The Affordable Care Act and the Massage Profession
This course consists of four video lessons. The Affordable Care Act (or Obamacare) is landmark legislation that impacts all areas of health care.…
Wait a minute, let me Google you!
What's the Big Deal? Daily Deals and Your Practice
Companies like Groupon and Living Social are changing how consumers discover and patronize new businesses. Deciding to run a daily deal is a huge…
"The support I’ve received at the various levels of my career has been key in helping me get to the place I am today."
—Lee S., AMTA member since 1995
AMTA has long been the leading choice among massage therapists looking to establish themselves within the profession. We provide our members with the strongest benefits and promote massage therapy to the public and health care community.
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