It's Your Business-Understanding Business Concepts

$45.00 members / $75.00 nonmembers     3.0 CE credits

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Determine ways to limit liability for your massage therapy practice through the business entity you choose, contracts and forms. Also learn how ethical behavior, negotiations and insurance can be key to the success of your massage therapy practice.

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This course provides information on how to make informed choices for business issues that are often ignored by massage therapists. When you finish this course you will be able to:

  • Explain why the type business entity is important to your massage therapy business
  • Describe how an attorney can help you make business decisions;
  • List the requirements for, benefits of and problems with sole proprietorship, general partnerships, LLPs, S-corporations and LLCs.
  • List three parts that define a contract.
  • Define indemnity, liability, force majeure, waiver and alternative dispute resolution for contracts 
  • Describe three common contracts for massage therapists.
  • Describe six forms useful for protecting both the massage therapist and client.
  • List seven duties required for an ethical practice;
  • Describe two types of negotiations and when to use them.
  • List five kinds of insurance that limit liabilities not covered by business entities, forms, contracts, negotiations and ethical behavior.

About the author(s)

Cynthia Pasciuto, Esq. is a Massachusetts Attorney and Licensed Insurance Broker. She became involved in supporting health and wellness practitioners when asked to help a friend with an expanding acupuncture business. This showed her the lack of business information for those in the allied health field. As a result, she created The TrueNorth Guidebook for Health & Wellness Practitioners. This book contains information about project management, legal, insurance and marketing issues. It is available at

In addition to a law degree, Cynthiha worked for five years in the insurance industry and has completed a program in project management. Cynthia teaches seminars at the National Whole Health Institute and the New England School of Acupuncture. She also teaches at Bentley University in their Legal/Tax and Financial Planning Department.

Cynthia provides one-on-one consulting to meet the unique needs of health and wellness businesses. She provides  makeovers based on legal, marketing, insurance and project management requirements.

Course expiration

Please note that you must complete each AMTA online learning course and pass the exam one year from the date of purchase. If you do not complete the course and pass the exam within one year, you will be required to re-purchase the course.

Online courses expire one year from the date of purchase. When a course expires, you will no longer have access to the course materials and will be required to re-purchase the course.


This course contains information that is proprietary. None of the material contained within this course may be used without the express written permission of AMTA unless otherwise indicated in the course.


You are responsible for ensuring that any new modalities, techniques, or products you use comply with your state's defined scope of practice for massage therapy. (See While AMTA makes every attempt to present information that is beneficial to you and your massage therapy practice, the courses provided by AMTA are for educational purposes only and are not intended to cover every situation that you may encounter. Information presented here does not replace your independent judgment and that of your company and/or employer. AMTA does not endorse or approve, and AMTA assumes no responsibility for, the content, suitability, accuracy, or completeness of the information presented.


Online courses are non-refundable. AMTA will not cover fees incurred from duplicate payments, insufficient funds, stopped payments or credit/debit cards over credit limits.

"It gives me credibility with my clients that I can say I’m an AMTA member."

Becky P., AMTA member since 2005