$15.00 members / $25.00 nonmembers 1.0 credit hours
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Companies like Groupon and Living Social are changing how consumers discover and patronize new businesses. Deciding to run a daily deal is a huge undertaking with many unexpected consequences. This session will discuss how to decide if a daily deal is the right approach for a massage practice, how to prepare to run a daily deal, and how to ensure that it is successful once people begin buying. If a daily deal is not the best strategy for a therapist, some of the same strategies and tips can be applied to in-house promotions to current and new clients.
This course is presented with a video and audio component.
Notice: Massage therapists in New York need to be aware that participating with online group discount companies, such as Groupon and Living Social, could potentially lead to state legal issues for you. While the State of New York has not made an official ruling on the legality of these types of discounts for licensed health care professionals, the New York State Office of Professions has expressed caution.
Learn how to:
- Identify major daily deal providers
- Describe the basics of what to expect when setting up a daily deal
- Identify the pros and cons of running a daily deal
- Describe how to prepare to run a daily deal
This course contains information that is proprietary. None of the material contained within this course may be used without the express written permission of AMTA unless otherwise indicated in the course. As a reminder, before practicing any new modalities or techniques, check with your state’s massage therapy regulatory authority to ensure they are within the state’s defined scope of practice for massage therapy.
About the author(s)
Gregg Gonzales brings more than twelve years of hands-on spa experience and over sixteen years experience within the hospitality industry, focusing primarily on providing the best in quality service and meeting clients' expectations. Gregg has been licensed in massage therapy since 2001 and has held management positions for such well-respected hospitality and spa leaders as Four Seasons, Hyatt, and Westin Resorts. Gregg's expertise in successfully delivering on customers' expectations, giving 100% of his focus and energy and providing a high level of service to each client ensures clients will be fully satisfied with their visit.
Kevin Kelly has been practicing massage therapy for over 10 years in Washington, D.C. He and his wife, who is also a massge therapist, operate their business, Healthy Motions Massage Therapy, out of a studio in their townhouse in Northeast D.C. His specialties include Swedish, Deep Tissue, Neuromuscular, Hot Stone, and various Thai massage treatments.
Course approval codes
Please note that you must complete each AMTA online learning course and pass the exam one year from the date of purchase. If you do not complete the course and pass the exam within one year, you will be required to re-purchase the course.
Online courses are non-refundable. AMTA will not cover fees incurred from duplicate payments, insufficient funds, stopped payments or credit/debit cards over credit limits.