Putting Your Best Digital Foot Forward
Business & Marketing

Putting Your Best Digital Foot Forward

Author(s): Felicia Brown, Christopher Marx

1CE credit 1 Lesson Text


Internet use is widespread among the US population, and most people use the Internet to search for information about products and services they are interested in trying. This session explains the importance of an online presence for massage therapists, who are often reluctant to adopt new technology into their practices. Massage therapists will understand the ways that the population uses the Internet to get information about products and services and will learn how to use the same tools their clients are using to the advantage of their practices.

 This course is presented with a video and audio component.

  • Understand why massage therapists need an online presence
  • List the benefits of a business website
  • List four ways to be found online
  • Describe how to manage and benefit from reviews
  • List five tips for creating a successful website

  1. Putting Your Best Digital Foot Forward

Felicia Brown, LMBT is the owner of Spalutions! (www.spalutions.com), which provides business and marketing coaching for massage, spa and wellness professionals.  Felicia is also a licensed massage therapist, Certified Guerilla Marketing Coach and NCBTMB Approved Provider.

Christopher Marx has spent over 10 years as a freelance web designer.  By levewraging new technology, marketing and web design expertise, he helps companies generate new business and keep existing customers happy.