Brand Your Way to Success

$22.00 members / $37.00 nonmembers     1.5 CE credits

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Access branding tips and techniques for massage therapists to use, whether they are starting their practice or re-branding their businesses. Every business needs a brand to establish their presence within the community and to identify themselves from the competition. Discussion of many different components of a brand and use of real-world massage therapy examples makes the content relevant and easily applicable to massage therapists.

This course is presented with a video and audio component.


When you finish this course, you will be able to:

  • Describe a brand
  • Describe the components of using a brand across different media
  • Describe how branding and marketing affect each other
  • Describe how to market using a brand
  • Describe marketing tactics ad tips for starting from scratch ad re-branding

About the author(s)

Laura Allen is the author of three books published by Lippincott, a well-known blogger, a regular contributor to trade journals, and the owner of a multi-disciplinary clinic located in Western North Carolina employing over a dozen practitioners.

Course expiration

Please note that you must complete each AMTA online learning course and pass the exam one year from the date of purchase. If you do not complete the course and pass the exam within one year, you will be required to re-purchase the course.

Online courses expire one year from the date of purchase. When a course expires, you will no longer have access to the course materials and will be required to re-purchase the course.

Course approval codes



This course contains information that is proprietary. None of the material contained within this course may be used without the express written permission of AMTA unless otherwise indicated in the course.


You are responsible for ensuring that any new modalities, techniques, or products you use comply with your state's defined scope of practice for massage therapy. (See While AMTA makes every attempt to present information that is beneficial to you and your massage therapy practice, the courses provided by AMTA are for educational purposes only and are not intended to cover every situation that you may encounter. Information presented here does not replace your independent judgment and that of your company and/or employer. AMTA does not endorse or approve, and AMTA assumes no responsibility for, the content, suitability, accuracy, or completeness of the information presented.


Online courses are non-refundable. AMTA will not cover fees incurred from duplicate payments, insufficient funds, stopped payments or credit/debit cards over credit limits.

"AMTA is an awesome organization. I can’t imagine any massage therapist not joining."

Karen T., AMTA member since 2002