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In observation of the Thanksgiving holiday, AMTA National Office will be closed Wednesday, November 22, 2017 at 2:00 PM CST
through Friday, November 24, 2017. 
You can reach us during our normal business hours starting Monday, November 27, 2017.

Attracting Business Clients: PART I- Start-up and Retention

$30.00 members / $50.00 nonmembers     2.0 credit hours

Purchase Already purchased? Sign in to take this course »

No business can survive without clients. Specific actions can help get massage therapy clients in the door and ensure they return. Learn unique ways to plan your marketing for a start-up clientele and for repeat business.

Related: Attracting Business Clients: Part II-Expansion and Recovery | 2 CE Credits


Objectives

Learn to develop goals, strategies, objectives and tactics for attracting clients whether you are just starting up or are trying to retain clients. When you have completed this course you will be able to:

  • Describe the role of setting goals, strategies, objectives and tactics in attracting clients.
  • Explain the differences between features and benefits.
  • Describe the role of customer service in business.
  • Identify the differences between personal selling, advertising, sales promotions and public relations as marketing strategies.
  • Define cross promotion.
  • Describe the difference in effective strategies for startup and budget conscious businesses.
  • List four strategies for startup or retaining clients and a tactic for each. 

Copyright

This course contains information that is proprietary. None of the material contained within this course may be used without the express written permission of AMTA unless otherwise indicated in the course. As a reminder, before practicing any new modalities or techniques, check with your state’s massage therapy regulatory authority to ensure they are within the state’s defined scope of practice for massage therapy.

About the author(s)

Jean Ives has written extensively about business development within the massage therapy profession. Her career experience includes six years at Wm. C. Brown Company Publishers (now McGraw-Hill) and 20 years of marketing and public relations experience with AT&T. She has worked closely with the AMTA Council of Schools, is a contributing editor with Massage Therapy Journal, and was one of the principal developers of The Business of Massage textbook. As a grant writer, she was instrumental in assisting the Massage Therapy Foundation in securing its first grant from NCCAM in 2003. She also writes for business and education clients. She can be reached at jeanives@comcast.net.

Course approval codes

MSP #57

Course expiration

Please note that you must complete each AMTA online learning course and pass the exam one year from the date of purchase. If you do not complete the course and pass the exam within one year, you will be required to re-purchase the course.

Refunds

Online courses are non-refundable. AMTA will not cover fees incurred from duplicate payments, insufficient funds, stopped payments or credit/debit cards over credit limits.

"I chose AMTA because they are committed to advancing the profession."

Jackie R., AMTA member since 2011

We are AMTA

AMTA has long been the leading choice among massage therapists looking to establish themselves within the profession. We provide our members with the strongest benefits and promote massage therapy to the public and health care community.

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500 Davis Street, Suite 900 Evanston, IL 60201 1-877-905-0577 8am–5:30pm CT M–F
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