Attracting Business Clients: Part II-Expansion and Recovery

$30.00 members / $50.00 nonmembers     2.0 CE credits

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All businesses go through cycles—attracting clients, retaining them, expanding the business or recovering from a downturn. This course addresses the cycles of expansion and recovery. It looks at how to assess your business and then formulate a plan you can use to address your business building needs—whether for expansion or to recover from a decline in business.


This course shows you how to plan for a recovery or expansion of your business and how to execute that plan. When you finish this course you will be able to:

  • List three business stages for which you may have different goals and objectives but similar strategies and tactics to attract and retain clients;
  • List four common strategies for developing your business;
  • Describe five ways to examine your client base before expanding your business or developing a recovery plan;
  • List ways to expand and diversify your massage therapy business; 
  • List five factors that can affect your business.


This course contains information that is proprietary. None of the material contained within this course may be used without the express written permission of AMTA unless otherwise indicated in the course. As a reminder, before practicing any new modalities or techniques, check with your state’s massage therapy regulatory authority to ensure they are within the state’s defined scope of practice for massage therapy.

About the author(s)

Jean Ives has written extensively about business development within the massage therapy profession. Her career experience includes six years at Wm. C. Brown Company Publishers (now McGraw-Hill) and 20 years of marketing and public relations experience with AT&T. She has worked closely with the AMTA Council of Schools, is a contributing editor with Massage Therapy Journal, and was one of the principal developers of The Business of Massage textbook. As a grant writer, she was instrumental in assisting the Massage Therapy Foundation in securing its first grant from NCCAM in 2003. She also writes for business and education clients. She can be reached at

Course approval codes

MSP #58

Course expiration

Please note that you must complete each AMTA online learning course and pass the exam one year from the date of purchase. If you do not complete the course and pass the exam within one year, you will be required to re-purchase the course.


Online courses are non-refundable. AMTA will not cover fees incurred from duplicate payments, insufficient funds, stopped payments or credit/debit cards over credit limits.

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