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Making Your Mark-Guerilla Marketing for Massage Therapists

$52.00 members / $87.00 nonmembers     3.5 CE credits

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Delve into a number of inexpensive marketing tools, techniques and ideas—including the Internet and social media—that will help you build a successful massage practice.


Learn a number of inexpensive guerilla marketing tools you can use to build your practice. When you finish this course you will be able to:

  • Describe how guerilla marketing differs from the general idea of marketing.
  • List three key points for setting marketing goals and three for creating a marketing plan.
  • Describe how marketing calendars and budgets help you achieve marketing goals.
  • List three cornerstone marketing techniques.
  • List four ways to maintain contact with clients.
  • List three ways to foster client support to grow your business.
  • List six ways to promote your name to the general public.
  • List six ways to promote yourself electronically.
  • Describe three types of social media.
  • Describe two ways to gain referrals from online media

About the author(s)

Felicia Brown, a licensed massage therapist, Certified Guerrilla Marketing Coach, and NCBTMB Approved Provider, is the owner of Spalutions! Her firm provides training, continuing education, business consulting and marketing solutions for massage and spa professionals. She appears as a public speaker at many state, national and international conferences and conventions in the massage and spa industries.

Felicia has written for and been featured or quoted in numerous trade publications including DAYSPA, Spa Magazine, Skin, Inc., Massage Therapy Journal, Massage Magazine, Massage & Bodywork, Spa Management Journal, Spa Business and Dermascope. She is the Membership Chairman of the Day Spa Association and provides free business and marketing advice on her blogs at and Felicia is also on the staff at Natural Touch School of Massage in Greensboro, NC. 

Felicia has won numerous awards for her business skills and accomplishments. Most recently, she was awarded the 2009 Spa Person of the Year by the Day Spa Association and was also selected as one of the Top Entrepreneurs of 2009 and Top 25 Movers & Shakers of 2008 by Business Leader Magazine. You can contact Felicia at

Course expiration

Please note that you must complete each AMTA online learning course and pass the exam one year from the date of purchase. If you do not complete the course and pass the exam within one year, you will be required to re-purchase the course.

Online courses expire one year from the date of purchase. When a course expires, you will no longer have access to the course materials and will be required to re-purchase the course.

Course approval codes



This course contains information that is proprietary. None of the material contained within this course may be used without the express written permission of AMTA unless otherwise indicated in the course. As a reminder, before practicing any new modalities or techniques, check with your state’s massage therapy regulatory authority to ensure they are within the state’s defined scope of practice for massage therapy.


Online courses are non-refundable. AMTA will not cover fees incurred from duplicate payments, insufficient funds, stopped payments or credit/debit cards over credit limits.

"I chose AMTA because they are committed to advancing the profession."

Jackie R., AMTA member since 2011