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From the Client's Perspective: Marketing, Policies and Ethics of your Practice

$30.00 members / $50.00 nonmembers     2.0 credit hours

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Reactions to your business image are an important factor that determines both if you will attract clients and if you will retain them. Your business image is defined equally by the services you offer and how you offer them. Before you make your massage therapy practice known to the public, and at regular intervals during the life of your business, it’s important to view your business image from the client’s perspective.

This course explores the client’s view of your marketing efforts, physical location and business policies. It discusses how the ethics of your policies can affect client perceptions. This includes specific policies such as tipping, appointments and discounts as well as more general thoughts on the ethics of touch for massage therapists and the complications of offering massage to people with whom you have another relationship.


What business image do you want to portray to the public? How will clients see your business and its policies? What ethical standards shape these policies? These questions are explored in this course. When you have completed this course, you will be able to:

  • Explain the importance of the client’s perspective on your training, marketing, physical presence and business policies;
  • List three ways to convey a positive business image that clients receive before entering your place of business;
  • List five variables that will make the client more comfortable in each area of your office (exterior, reception and session areas);
  • Give two definitions and four guidelines for ethics;
  • Describe three areas specific to the massage therapy business for which all massage therapists should determine their ethical practices;
  • Describe five policies that should be addressed by massage therapists.


This course contains information that is proprietary. None of the material contained within this course may be used without the express written permission of AMTA unless otherwise indicated in the course. As a reminder, before practicing any new modalities or techniques, check with your state’s massage therapy regulatory authority to ensure they are within the state’s defined scope of practice for massage therapy.

About the author(s)

Jean Ives

Course approval codes

MSP #63

Course expiration

Please note that you must complete each AMTA online learning course and pass the exam one year from the date of purchase. If you do not complete the course and pass the exam within one year, you will be required to re-purchase the course.


Online courses are non-refundable. AMTA will not cover fees incurred from duplicate payments, insufficient funds, stopped payments or credit/debit cards over credit limits.

"I chose AMTA because they are committed to advancing the profession."

Jackie R., AMTA member since 2011

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AMTA has long been the leading choice among massage therapists looking to establish themselves within the profession. We provide our members with the strongest benefits and promote massage therapy to the public and health care community.

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